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Mailchimp

RGE is made possible in part by the rad peeps at MailChimp. Send better email.

Nifty Images

Send emails with personalized images and countdown timers.

Subscription Email Design from Tumblr

Strengths

Tumblr started sending these subscription emails sometime in 2013 as far as I can tell and it really elevated the sense of Tumblr as top-of-mind, which is difficult for any product to maintain. In that way, perhaps these could also be retention emails so I’ve categorized this both ways. The emails themselves do a great job of promoting the great photos or quotes that are the best of the people I follow on Tumblr. I hire these emails to keep me aware of what’s happening in the Tumblr-sphere.

Weaknesses

I wonder if an email with thumbnails two wide could be more effective in giving me a taste of Tumblr and be able to show me more information? Pinterest pulls this off reasonably well.

Other Tumblr Emails

Other Emails from Email Digest

Other Emails from Retention