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With OpenAgent On Your Side, Selling Your Property Can Be Easy.

This email increased Right Party Contact rate at sales qualification call stage for leads who received the email vs a control who didn’t by 5%.

The email focuses on the process we take you through at OpenAgent to find the right real estate agent, especially why we think it’s important to have a conversation to tailor our recommendations to customers’ needs. Customer who saw the email were more willing to speak to our sales consultants as they understood the importance of the conversation in the overall process.

Measuring clicks to the ‘Compare agents’ CTA also helped identify customers early on who might prefer a low-touch, self-serve style experience instead of a call from a sales person.

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