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Nifty Images

Send emails with personalized images and countdown timers.

Open up! We DARE you.

Recently the eROI email team asked ourselves if our email could be more than just be an RSS feed, but start providing content that focused on themes like kindness and diligence, some actual feel-good content.

As a developer, I always think about the next “innovative” functionality we can do in email, but what I think is innovative about this email is that the content is not solely self-serving, but focused on making the subscriber feel inspired.

We also built a design system similar to our web-counterparts that focuses on establishing patterns instead of templates. Last, we snuck in a video that works in webkit clients because, well, we couldn’t help ourselves.

View the Live Email Edit on CodePen

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