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Subscription Email Design from Instapaper


I subscribed to Instapaper weekly for the express purpose of mining their other customer’s most liked articles. I’m always looking for better, smarter, curation. This is a great pass at it. The design is typographically spot on and really helps me read through the article summaries quickly to know what I want to read more of. I hired this email with my time, and it is doing its job well. The actions on each article are clear but get out of the way. The inclusion of a photo is helpful in giving me context.


I wouldn’t mind a little social proof on these articles to see where they are coming from or how they ended up in my inbox. I like to know that if there is automation in play I can potentially adjust my behavior to inform a change in that automation. That’s not happening here.

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Other Emails from Email Digest