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Email Newsletter Design from Charity: Water

Strengths

Charity: Water’s emails are always a real treat to get in the inbox. The photography in these emails is always beautiful and powerful. They do a great job of capturing the brand in their emails. The top of this email is not hard and rigid like many emails but has been designed with a feux watercolor edge to give a more gentle personal touch.

Further down the post the action button is actually really intriguing to me and I’d love to know how it converted, but it begs the question of the paragraph above if you didn’t already read it. It asks me to follow up.

Weaknesses

If I didn’t have images turned on I wouldn’t necessarily know much about the sender or how to get in touch since the footer has the name of the organization removed, but this is minor I think since the from address and the subject contain information on Charity: Water.

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