© 2017 Really Good Emails
This alert email from the apartment searching and rent payment product Lovely is a great example of giving the customer what they need in a concise minimal format. I know exactly who the email is from and why I’m getting it. The content is all the things that help me know whether I want to follow up, and if so I know exactly what action to take.
Aside from some tiny alignment issues the only thing I’d suggest as an improvement would be to make the language more human friendly. “You searched for Any Price – $1500, 3 Beds, Has Photos” could easily become “Alert for listings of 3 Bedroom apartments that rent for up to $1500/mo with photos.” All these details take more time than you’d think, but they make the extra difference too.