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Think with Google
Agency Edition
Your monthly dose of insights and inspiration from
Think with Google.
How Mobile Has Redefined Shopping
Retail
How Mobile Has Redefined Shopping
A must-read on new shopper behavior insights, including actionable ideas for how to meet shoppers in their micro-moments.
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Recommended

We thought you’d like these new articles.

Dentsu Aegis Network Asks (and Answers): How Do We Make the Most of a YouTube Buy?

Video

Dentsu Aegis Network Asks (and Answers): How Do We Make the Most of a YouTube Buy?
Google Preferred ads? TrueView ads? Or both? Learn from these experiments to get the most out of your YouTube ad mix.
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Infographic: Why YouTube Stars Are More Influential Than Traditional Celebrities

VIDEO

Infographic: Why YouTube Stars Are More Influential Than Traditional Celebrities
Check this out: 70% of teenage YouTube subscribers say they relate to YouTube creators more than traditional celebrities. Learn how the influence of YouTube stars compares to stars of TV, film, sports, music, and more.
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Why Marketers Should Care About Mobile Page Speed

MOBILE

Why Marketers Should Care About Mobile Page Speed
Shoppers expect fast, frictionless mobile experiences. But the average mobile retail site doesn’t live up to expectations. See which mobile site elements you should revisit to maximize conversions.
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Is 360 Video 
Worth It?

Video

Is 360 Video Worth It?
360 video has the potential to revolutionize the way viewers engage with brands, but is it really worth the investment? Google partnered with Columbia Sportswear to experiment with 360 versus standard ads.
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How to Improve Your Brand’s Caller Experience

Mobile

How to Improve Your Brand’s Caller Experience
Sure, people can find a lot of info online these days. But there are times when nothing beats talking to a real person. Here are 3 ways your brand can provide a great caller experience.
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What We Learned From a Year of Experimenting With Digital Video Ads

Video

What We Learned From a Year of Experimenting With Digital Video Ads
How do things like ad length, storytelling style, and brand placement affect brand lift metrics? We found out. Here are 3 lessons a year of Unskippable Labs taught us about creating digital video ads.
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FEATURED AUTHOR

Digital Marketing: It’s Time to Rethink Measurement for a Mobile-First World

Matt Lawson, Google’s director of performance ads marketing, shares why relying on old-school measurement methods in a mobile-first world can sabotage growth.

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Matt Lawson
TRENDS
This Holiday Season, Watch for These 3 Shopping Trends

This Holiday Season, Watch for These 3 Shopping Trends

Shoppers will continue to use smartphones this holiday season, but just how they use them is changing. Here's what you need to know to create your holiday plan.

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Fact of the month
79% of shoppers who are dissatisfied with site performance say they're less likely to purchase from the same site again.
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