Can I be Frank?
People aren’t candid. I’ve been in so many meetings where the best ideas never
make it to the table. I finally had enough and decided to use my background in
behavioral science to do something about it.
As social animals, we are extremely sensitive to the views of others. I designed
Candor to overcome group pressure during brainstorms, allowing our candid, unbiased
views to see the light.
When used correctly, Candor can generate more diverse and creative ideas in less
time than traditional brainstorming methods. I hope you find it does that and more.
Tell me what you think and thanks for using Candor.
Behavioral Strategist and Candor creator,
Kellogg School of Management