LIVE EVENT

The 2025 Email Playbook: The makers, methods, and mess of it all

Hot off the inbox: what 1,500+ email geeks really think. We surveyed the folks behind the emails—and now we’re spilling the (data) tea. Join us as we unpack insights from the 2025 Email Makers Survey: workflows, tools, team vibes, production pains, and all the messy, magical bits in between.

No fluff. Just real talk, good charts, and ideas worth stealing.

Can’t make it? Sign up all the same,
and we’ll send you the recording!

  • Juicy data and great charts
  • Juicy data and great charts
  • Juicy data and great charts

Wait—What is this Survey Thingy?

We asked thousands of email pros how they plan, write, test, and send. Then we sliced the data, spotted trends, and packaged it all into bite-sized, swipeable insights. We’ve been doing that since 2018, and this gives us a pretty great overview of how the email landscape is evolving.

  • Live on stage
  • Live on stage
  • Live on stage

YOUR HOSTS

Live on stage!

Mike Nelson

Founder & Head of Growth

Really Good Emails & Beefree

Kelsey Yen

Lifecycle Marketing Manager

Really Good Emails & Beefree

Tylor Loposser

Associate Creative Director

Zeta Global

Naomi West

Award-winning Email
and Lifecycle Marketer

SNEAK PEEK

Here is what the RGE email community spilled the beans on

THE PEOPLE

The people

Who's doing the work, what roles they play, and how many hats they're wearing. (Spoiler: a lot.)

THE COMPANIES

The companies

How email fits into orgs, who's calling the shots, and how the chaos gets managed.

THE TOOLS

The tools

The tech, the hacks, the workarounds. What’s powering email in 2025?

GEN AI

Gen AI

How email pros are (carefully) putting AI to work — from drafting to data, always with a human touch.

Want all the juicy details?