Persona, a Nestlé Health Science company

This incentivized welcome campaign from Persona Nutrition optimizes for mobile by stacking columns and increasing font sizes. The email has fun hover effects, nice use of web fonts, and looks good in dark mode.

50% off welcome offer

BIOSSANCE

Impressive use of background images and live text throughout the email. Background images take a hue on mobile, so text remains legible. Email client targeting helps maintain the layout where web fonts won't render. Good use of left-justified paragraphs. Nice design with onsite consistency.

[Activate] 20% off welcome offer

Pepper

This cart abandonment email uses web fonts and color patterns that mirror the onsite aesthetic. Background image, product images, and text scale nicely for mobile. Cute campaign!

Don't Forget 👋

Samsung

A sleek abandonment email. Excellent use of border-radius on container tables to mimic the shape of a phone and separate content. Product images scale up on mobile, so you don't feel the space lost by maintaining the inner table. Live-text top categories have a tight design but render nicely across email clients. Value proposition copywriting scales up on mobile for better readability&mdash;cool use of brand fonts.

Don't forget: free shipping on smartphones you viewed

Casper

A simple, live-text layout promoting products the user browsed online, plus a featured customer review from the retailer's website.

Dreamier nights

Factor

A sleek welcome email. Live text messaging evolves seamlessly into the full-width hero image. Nice interactive elements, actionable CTAs, and mobile footer design. Smart application of font-variant-numeric style to only the web font.

Expiring Offer: $50 Off Chef-Made Meals

Alex Mill

I received this cart abandonment email after adding the jacket, socks, and t-shirt to my shopping cart on alexmill.com. So the "hero" image is actually a dynamically-populated product image. All text is live, using the brand's web fonts with deliberate system fallbacks. The email doesn't invite unintentional clicks. Hover effects. Aesthetic simplicity + consistency with clickthrough site.

Get Them for 15% Off!

Thousand Fell

Bold design is consistent with onsite experience. Cool interactive effects. Excellent scaling of products with photos enlarging for mobile. Clean tweaking for hero item button for Gmail and Outlook.

Get your gift while it's hot 🔥

Lafayette 148

A triggered email after I abandoned their women's dresses page. The overlapping look is achieved with background image transparency and impressively maintained across media queries. Nice large text with social icons expanding for mobile clickability. Sophisticated aesthetic and hover effects are matched in onsite clickthrough.

Here's a Gift for Stopping By

Felina

A cute welcome campaign triggered by onsite email capture. User-first content with a logical hierarchy where incentivized hero messaging is followed by two resources to help you make the most of the discount. Fluid template with scaling images, stacking columns, hiding top navigation, and mobile-optimized value propositions in the footer.

Hi Again, Reminding You Of Your 10% Off

It's never too late: Complete your Hydrow order today

Superdry

A simple, mobile-optimized retail abandonment email. Minimal design with excellent use of white space and no-fluff copywriting. Unique CTA design. Brand experience consistent with clickthrough site.

Just For You: 10% Off

Koio

Cool live text CTA design that resizes on mobile, with hero CTA scaling for mobile. Nice use of custom brand fonts. Brand experience is consistent on clickthrough.

LIKE WHAT YOU SEE?

Winc

A mobile-first experience built by fluid hero image, stacking body columns, font size scaling, and controlled line breaks. Live and alt text maintain messaging without images. No unintentional clicks, plus link designs and hover effects. Brand voice, colors, and font for consistency on clickthrough. Sleek design utilizing empty space and footer finish.

Like Wine? Try Winc!

New arrivals, just for you

Forever 21

This is a triggered Price Drop email showcasing a product I viewed online and its new reduced price. Responsive design with hiding top navigation, controlled line breaks, and stacking columns. Live text, alt text, HTML character codes, hover effects, and fallback fonts. Inline styles with Outlook and Gmail customization in the header.

OMG! We dropped the price

Cole Haan

This is a triggered abandonment email showing items viewed on site. The design is mobile-first with products expanding to full width on smaller devices. Coded with live text, custom font stacks, hover effects, and presentation tables. Content and aesthetic are maintained when images don't load.

Open to see the styles curated for you

eyebobs

Book a virtual frame styling appointment to "try on" the eyewear you viewed on site. A responsive email with scaling images, stacking columns, hiding top navigation &amp; controlled line breaks in the headline. An accessible email with hover effects, live text, presentation tables &amp; HTML character encoding.

Our Virtual Frame-ists = Your Personal Stylist

Another awesome email from F21's triggered program. This one hits you post-conversion and features a grid of products that you viewed but did not include in your purchase (Wanna look again?), followed by rows of similar, recommended products (Picked just for you). Love the hover effects, mobile optimization, and overall visual flow, with each section taking a different layout.

Spice up your last haul with something new

Xfinity

Stay connected, everywhere.

Wine Enthusiast

Thanks for joining Wine Enthusiast!

This is a Product Abandonment email with dynamically populated items in the hero and grid. Styles are mostly inline, with some from the head targeting different clients. Live text, alt text, HTML character codes. Fallback fonts help maintain aesthetic consistency across open environments. Hover effects, responsive design. Brand tone still comes through in to-the-point messaging.

We saved these and got you 20% off

Wunderkind

A monthly newsletter with company updates! Live, left-aligned text with custom brand fonts, planned fallbacks, Gmail resizing, and accessible semantics. Responsive template with stacking columns and a swapping header that maintains a crisp logo. Good content hierarchy broken out by design. Aesthetic is sleek and on-brand.&nbsp;

What's New at Wunderkind

Molekule

This abandonment email has a static grid showcasing Molekule's air filters. All of the messaging is relevant, clear, and coded in live text. CTA designs and hover effects for increased usability. Imagery is balanced between product and lifestyle. Visual flow utilizing white space and brand aesthetic. Responsive design, presentation tables, fallback fonts.

You left something behind

ThirdLove

This live text email optimizes mobile by stacking columns, scaling text, and adding a tint over the background image hero. In addition, web fonts and hover effects make for a fun branded experience.

Your 10% expires soon!

7 FOR ALL MANKIND

An elegant cart abandonment email from 7 For All Mankind. Fading hover effects guide you to the click points in the product rows without letting you click unintentionally&mdash;visual consistency with their site: large CTA copy to balance smaller text and nice white space use.

Your bag is full, get your favorites!

Cool design where the background images in the body sections optimize for mobile. Solid color hero background blends seamlessly into the image for a better dark mode experience.

Your exclusive offer is unclaimed

Fender

This live text, responsive campaign from Fender's Mod Shop is personalized with the guitar you left off building.

Your Mod Shop design is waiting.

I received this email after abandoning their 'Lace Up' category page. It's cool how the category blocks respond on mobile, with the vertical alignment of the CTAs complementing the aesthetic of being suspended in the air. Excellent interactive elements like hover effects and text selection color.

Carly Ciricillo

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