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11 tiny magic tricks to astonish kids ✨

This email was part of the COVID-19 communications series. The aim of this series was to reassure and engage our customers by providing helpful advice and information during this difficult time. This email shows our customers how to create magic tricks at home to entertain children while they're cooped up indoors. To do this "all you need a is a plastic bottle, some old coins, and your best magician voice". The copy is beautifully written and the CTA is creative and engaging. The imagery shows the joy and excitement this home entertainment can bring to children.

CategorizedPublication and BlogNewsletterEcommerceChildrenOffer

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How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

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