Cos it kiiiinda feels like we might have. 

Gosh. We might even be best mates! Go-camping-together mates! Spontaneous-BBQ mates! Matching-tattoos mates! It’s very exciting. I wonder who will invite who for a coffee first.

Here’s what you need to know about your new (best) mate (for life), Gro-To:

Our products are safe. 

They are dermatologically tested to be non-irritating and hypoallergenic, and are made without silicones, soaps, sulfates (SLS/SLES), parabens, PEGs, petrolatum and mineral oils, GMOs, or synthetic colours and fragrances. They are also gluten-free and certified cruelty-free. 

They are very delightful. 

We reckon a line of skin care for babies and kids should look like it’s for babies and kids. We chose bright colours, round bottles, and cheeky faces because Gro-To is intended to fit into a child’s world of colour and fun, not feel like a chore, or an interruption from Grown-Up land. Watch them take possession, fast.

(She also created Go-To, which is Gro-To’s mum.)

One night, after the frenzied trinity of bath-books-bed, Zoë mused: 

I use Go-To Face Hero and Go-To Very Useful Face Cream on my kid’s itchy, dry tums cos I know it will soothe and nourish him, but this seems, somehow… wasteful. He needs his own stuff, just for him. But I need to trust what’s in it, and know it works.

Calming, clean skin care of Go-To quality that’ll comfort even sensitive or unpredictable skin, AND look and feel irresistible to children. It will encourage good habits, and a sense of ownership about, and caring for their body. Gosh, these are very succinct thoughts. I bet they end up in a subscription welcome email one day.