Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.

Watch Now

This site uses cookies to provide you with a great user experience.

{"asPath":"/emails/heroes-deserve-free-thank-you-meals","pathname":"/email"}
Subject

Heroes deserve FREE Thank You meals

Our frontline heroes deserve more than just our recognition. They deserve our gratitude. That's why McDonald’s and its agency partners coordinated an integrated campaign to promote free Thank You meals for first responders and healthcare workers nationwide.

By leading with a community-centric message, followed by clear instructions and a socially driven share functionality, this responsive email balances philanthropy with a sensible hierarchy and clean design.

CategorizedFoodOfferEmergencyCustomer AppreciationEcommerce


What data do we know about this email?



How does this look across email clients?

Here’s how McDonald’s's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.


How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

Share this ish