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Introducing Functions: custom sources and destinations for any tool

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Now you can create custom sources and destinations directly within your Segment workspace in a fast, simple, and scalable manner.
Introducing Functions
The Segment catalog today has 300+ integrations to help you activate your first-party data in the tools you use every day.
In order to empower you to bring new types of data into Segment and send data to new tools—like internal services and niche tools—we launched Functions.
Functions allows you to create your own sources and destinations directly within your Segment workspace in a fast, simple, and scalable manner so you can continue building great non-customer experiences—all without supporting additional infrastructure yourself.
With as little as ten lines of code, Functions enables you to:
  • Collect and ingest customer data from any data source into Segment
  • Connect and send non-customer data to any third party tool or internal service
  • Ensure clean, consistent data across all of your tools