Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
Road Scholar is a non-profit educational travel company for older adults. Due to COVID-19, we had to cancel bookings for over 25k travelers. During this time, we needed to position ourselves and stay relevant to our customers, while maintaining our brand.
This email series helped us adapt to the current environment and has become the perfect way to engage our subscribers while stuck at home by promoting content from our blogs, reading materials, RS-hosted webinars, and more.
Here’s how Road Scholar's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.