Chimp Essentials just put out a great guide on the many uses of email automation (specifically, of course, through Mailchimp). They walk us through how automation can help maximise returns, and minimise effort. Here’s the gist:
TL;DR
Email automation can do wonders in forming connections and making sales with your customer base. Though email automation can seem confusing and complex, it’s actually simple, and can make your life in business much easier (and more lucrative)!