Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
This email was used as part of a campaign across the web, social, and email to showcase memories submitted by visitors to Nassau Paradise Island. Users were encouraged to share their memories on social media using the hashtag #ItsAlwaysBeenBetter and we reached out to each to confirm we had permission to share their memories prior to designing and building our email. We wanted to bring the beach to our subscribers' inboxes - until it was safe to travel to the real thing! Six emails in total were sent out sharing these travel memories.
Here’s how Nassau Paradise Island's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.