This interactive in-email quiz is a fun and easy way to help our customers determine the best site builder to make their dreams a reality with GoDaddy. It is mobile-optimized and the actual email code includes a fall-back for clients that don't support interactivity.
This email was the educational component of a three-email series with the first email recognizing the customer has an unused domain and the benefits of attaching a website, followed by this one educating on which site builder would be the best fit and finished off by the third send offering a discount on their site builder.
The total campaign was highly successful in engaging the intended audience with a 58% open rate on the final email.
See a preview of this campaign across 3 popular email clients. Then, check out your own email across over 90 email clients with Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.