This is Scotts first email supporting our mobile app My Lawn. It clearly shows each users prior-month activity, and what is coming up next in their personalized lawn care plan.
This email is responsive and designed with mobile-first in mind since we are targeting those using our mobile app.
Just one of our many efforts to moving towards a 1:1 communication strategy and I am proud to have led this initiative.
Here’s how Scotts's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.