Barrel
Your September ecommerce reading list is here 💥
Preheader
The Growth Edition #11
Volume No. 11
September 2020
A Weighted Blanket Startup Is Rethinking DTC
At Modern Retail, Gabriela Barkho interviews Kathrin Hamm, the founder of the weighted blanket startup Bearaby. Hamm discusses the ways the "DTC playbook" won't work for her brand, and how she's approached things like product development, Instagram growth, and collaborations. — by Gabriela Barkho
The team over at Foundation put together a compelling 23-minute read about satisfying search intent and why MasterClass's strategy works so well. A worthwhile read for anyone interested in content marketing.
Nike is rumored to be cutting ties with many of its wholesale retailers like Zappo's and Dillard's. Forbes breaks down why this move would work so well for Nike — and why it wouldn't work for many other brands. — by
Chris Walton
How The Beauty Industry Evolved During A Pandemic
At Vox, reporter Cheryl Wischhover has a story about the ways the beauty industry has adapted (or not adapted) to "The Mask Age." Beauty gadgets and skincare are having a moment, and, unsurprisingly, so is hand sanitizer. — by Cheryl Wischhover
From Our Blog
Time To Start Thinking About Your Holiday Campaigns
It's already September, and you know what that means: the holidays will be here before you know it. There are a lot of unknowns about this year's Q4 shopping season, so let Barrel's Director of MSBI Sean Collins guide you through exactly what you need to do to hit your ecomm goals. — by Sean Collins
Let’s turn your marketing into a well-oiled machine.
At
Barrel
, we don’t believe in hacking your way to growth. We believe in having a robust marketing strategy, a holistic view of the customer journey, and consistent execution. It’s the hard work done day-in and day-out that gets our clients real, sustainable results.
Whether it’s through email campaigns, social ads, thought-provoking landing page, an audio experience, or well-research content pieces, we help ideate, execute, and measure, working closely with our clients’ teams to launch, learn, and iterate.
Want to chat? Drop us a note at