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Casper Labs: Creating a Humidity-fighting Duvet

Solving a real problem and not making people click through to read the solution is why this email is really good in my opinion. It uses simple GIFs that show what they solve for, and ends with a non-commital “learn more” button. If I think it is really cool (pun intended) and the price point works, I’ll go from learning to buying. Thanks for not providing a hard “buy now” CTA on this one.

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