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Send emails with countdown timers, personalized images, social feeds and live updating images.

UEFA Women’s Euro 2017

It’s a clean email setup in general. The animated GIF referencing a live video is a good click opportunity. The most interesting thing was the email could be updated in real-time to show the score of the game.

This was a bit of an experiment for C4 and CACI Email Studio.
We wanted to make something that is largely simple, but full of ideas.

The initial idea was to create a 3 stage email; before, during and after the game. As depending on the time you open the email, we would promote the game before-hand to watch live on C4, and after the game we would want to promote the ability to ‘catch-up’ on the ALL4 app.

We decided to use a countdown timer to kick-off (dynamic image to cover the wider inboxes), nothing new there, really. The countdown would change to the relevant CTA during and after the game.
However we wanted to experiment with the strength of the Webkit (iphone) audience they have so we decided to push boundaries there by using Live dynamic CSS content as text so we could update the score, and add in the scorers. (we did this manually while watching the game).

It also was the first proper send of the Faux-Video technique – which is an animation to mimic video.

We also had VML gradients working in Outlook and Windows 10, and Externally hosted Base64 fonts.

More on all these here.


View the Live Email Edit on CodePen

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