Mood-Swing Marketing: Inside April’s Most-Saved Emails
April’s standout emails uncovered timeless tactics to boost engagement from spring through year’s end. Here’s what we found.
School is for learning
Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
Really Good Articles & News
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
The B.R.A.V.E. Mindset
Lindsay Tjepkema’s Unspam talk busts the email is dead myth and shows how to lead with clarity, creativity, and purpose.
What I learned at my first Unspam
Kelsey Yen reflects on her first Unspam from big ideas to big feelings and the moments that made it unforgettable.
What's it really like to be acquired (without losing your soul)
One year after the acquisition, we’re still weird, still writing newsletters, just with more people. Here’s what we learned.
Oops-Proofing Your Emails Like a Pro
Learn how to turn email mistakes into brand trust (and why “Oops” could boost your open rates).
Oops! We did it again: Leveraging company mistakes for maximum email engagement
Here's how to turn email blunders into brand trust boosters (and why “Oops” might be your best-performing subject line yet).
Feedback Friday Videos
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
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Feedback Friday: BetterBrand
Their emails are chef's kiss.
Feedback Friday: Apple
This week we look at Apple's emails.
Feedback Friday: Output
This week we look at Output's SaaS emails for musicians.
Strategizing Pop-Up Designs with Justuno
There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. We chatted with Olivia Stapp, Customer Success Strategy Manager at Justuno, about some really good pop-up strategies. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else.
How to Personalize the Travel Experience with Vacasa
Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.
How to Bring Nostalgia and Accessibility to E-Commerce with Poolside FM
If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface.