If you don't like to have fun or learn new things, then stay away from Greenville. Tickets to UNSPAM (Jan 27-28) just went on sale.
This email takes full advantage of Dark Mode which can be a stumbling block for well-designed emails these days. that in combination with short copy, clear images and obvious CTAs makes this a really good email.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.