After a successful run as a project manager in the world of library services, Caity jumped head first into her email marketing career and never looked back. She holds a Master of Arts degree in Mass Communication and is passionate about delivering the right message at the right time to the right user. Previous experience working closely with a UX team led to her user-optimized approach to email design and development. She believes that decisions should be data-driven wherever possible. In previous roles she has helped clients implement interactive elements into their emails to increase engagement and has also used third-party services to serve dynamic content to recipients. Caity understands the value of teamwork and has created documentation libraries, checklists, and tutorials related to email development and the Adobe Campaign platform. She enjoys any opportunity to teach and learn from others. In her spare time, she can be found hiking in the beautiful mountains surrounding her home in Salt Lake City or boxing her heart out at the gym. She also enjoys baking, painting, reading, and watching the occasional Red Sox game with her husband.