Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
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Berry palettes, Power Move energy, cozy fall maximalism, and a welcome-series renaissance. November’s emails are telling a very specific story. Here’s what it means for your brand.
Mark Robbins shows how accessibility failures break emails and how simple semantic fixes create clearer, more inclusive, higher-performing messages.
Hitting the Mark recap: Gavin Laugenie shares how top brands turn email strategy into real customer experiences through smart testing, storytelling, and design.
Show us what made your inbox shine this year.
Holly Hallam explores how human-centered storytelling and email design turn brand values into trust, stronger connections, and lasting customer loyalty.
Komal Helyer explores how mindset and soft skills help email marketers grow, adapt, and achieve lasting success.
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Matt Helbig and George Pettigrew unpack email design systems, showing how Figma, structure, and UXD thinking create accessible, smart brand emails.
Matthew Smith and Matt Helbig explore Elysium’s email design, showing how structure and storytelling create a clean, intelligent brand experience.
Wuffes email review live: Logan Sandrock Baird and Naomi West unpack four lifecycle emails, sharing design wins and optimization tips.
Matt Helbig joins Flowium to unpack Better Brand’s bold email design and how it turns healthy bagels into crave-worthy inbox moments
Matt Helbig and Hims & Hers’ Julia Papanek explore how live text, accessibility, and modular design turn transactional emails into brand-building experiences.
Matt Helbig and Najmah Salam unpack YouTube’s year-in-review emails, showing how smart data, mobile design, & shareable moments drive engagement.