Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
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What do email makers care about? Our Q2 2025 most-collected emails tell us what is trending and what people are using to build future emails. Take a look at what the top 100 emails from April to June can tell us about how the year is shaping up.
Discover how smart localization strategies turn global diversity into a marketing advantage with more relevant, engaging email content.
Tired of B2B newsletters? Natalie Jackson makes the case for breaking the cycle with a purposeful, audience-first email strategy.
7 SMS flows that actually earn their spot on your lock screen.
With irreverent clarity, Lianna Patch explores how emotional copy taps into user psychology, drives action, and transforms the B2B marketing funnel.
From chaos to clarity: Anne Wave explains how defining your "zone of genius" brings focus, value, and balance to lifecycle marketing.
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Adrien Grey shares Sundays for Dogs’ email marketing strategy, highlighting creative copy, mobile-friendly design, and personalized customer experiences.
Their emails are chef's kiss.
This week we look at Apple's emails.
This week we look at Output's SaaS emails for musicians.
There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. We chatted with Olivia Stapp, Customer Success Strategy Manager at Justuno, about some really good pop-up strategies. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else.
Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.