Data Regurgitation

mosaic photos

info cards

mixed media collage

Enclosing your bullets with circles seems to be a trend?

Bullets

black & white photos

fade to black

Blob Shapes

Scientific

Beige

product shadows

Representation

Night Mode

product window

When certain elements of the illustration blend into the background

Transparent Illustrations

Retro

Mesmerizing 3D GIFs

colored background product shots

The growing trends of arched doorways, illustrations, and shapes

Arch

highlight values

pastel backgrounds

Taking a page out of a comic strip to show a small story

Comic Strip

Stars Align

whitespace

Sports Ball

Powerful Images

Black Friday

TripAdvisor

Huge text that pulls in the reason for the email. The subject line is targeted to my last opened location for the email, which is a nice touch&mdash;super simple message.

🍴 Discover top-rated takeouts in Franklin

Emma

Great copy (live text for the win), bold color that caught my attention, and leads to a single CTA.

2019 was a great year.

Dropbox

This is a great summary of features that a reader may not know about, which are enticing to get them to come back and try the product again. The cards are easy to scan, the text is large, and there are two very clear CTAs.

21 reasons to give Dropbox Paper another try

Skillshare

Love the new look of the Skillshare emails. The big, unique font really hooks my attention and the vibrant neon colors are easy to spot and stand out. The 2 column layout is easy to read. I also love the unsubscribe copy that ties into the rest of the email rather than a blanket statement.

40% Off Creative Exploration

The Webby Awards

Reaches out to the mostly white tech community and lets them know where to start so they can inform themselves on the issue of racism.&nbsp;

A collection of anti-racism resources, part two of our series

Pinterest

Everything is dynamic and based on the user's browsing history - all the way from the subject line to each filled in box. Impressive that they apply a photo filter to each photo so that they can have HTML text on top of the images that are legible.&nbsp;

A Frame Cabin Plans, Newsletter Design and more ideas to search for

Adobe

I'm in love with the huge font that makes you scroll and the diagonal line that breaks up the content.

A free font just for you

Airbnb

HTML text over a big image, clear CTA and value proposition, and recommendations that relate to my proximity in the USA.

A little gift from Airbnb

Aesop

The products look great in this email. The text is easy to read and not too long as descriptions. The illustration is a good touch. The color is unlike others in the inbox.

A measure of composure in the chaos

Skyscanner

A message from Skyscanner

Full of interactive accordions that expand with special content - but cooler yet is the change in the background image when you interact with the expansion.&nbsp;

A perfect planet

Leesa

<figure class="wp-block-image"><img alt="" /></figure>


Yeah they throw in some sale details in this, but it is mostly geared towards the social good they do as a company. I like the little animations, the Z-pattern (2 column layout below the main intro) and the clear CTAs.
<a target="_self" class="button visual-button large default" href="https://reallygoodemails.com/wp-content/uploads/a-thanksgiving-treat-for-2.html"> View the Live Email </a> <a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/ebQoRK"> Edit on CodePen </a>

A Thanksgiving treat for 2

Google

Great visual cues throughout, such as bullet points and boxes, to indicate important information when setting up the account. Links to support, forums, etc if you don't know where to find answers near the footer.

Account confirmation: Your Google Cloud Platform free trial

Algolia

Clean, text-led design that uses differing sizes to make the content scannable.

Algolia Newsletter - February 2020

Warby Parker

Easy to read visual hierarchy, cool colors, and excellent illustrations.

All this? In one app?

Article

Great design hierarchy and live text throughout with a nice z-pattern to keep your eye moving downward.

An outdoor collection for the outdoorsy types

Tuft & Needle

For a text-only email, the color and font choice on this were much better than other emails about the same topic and made me want to read it.

An Update from our CEO

And the best hotels in the US are...

Although it is image heavy, it uses a lot of whitespace and not a lot of text to get you interested in the different tours. I like the colored background and different sections that lead to specific CTAs.

Anything but bland

Apple

Super bold type, an inverted pyramid that leads the eye to the CTA button, then goes to a z-pattern to move you through the rest.

Apple Fitness+ is here. Get 3 months free when you buy an Apple Watch.

Quartz

Great timely message related to April Fools. I love the illustration, the copy, and the small-sized email.

April Fools' is canceled

Super simple, attention-grabbing GIF, HTML text and bullet-proof button.

Biggest Sale of the Year is Back 🏁

Black Friday deal ends tonight

Typical Black Friday vibes with large text, flashing GIF, and product shots - but really good because of the layout and white space they give for everything. Plus, that last blue card is a nice eye-catcher because they've limited the email to have their hero products.

Black Friday lasts all weekend

Codeacademy

Clean design, great color choices, clear CTA.

Black Friday Sale on Codecademy Pro

Segment

[CDP Week] Just Announced: Fireside Chat with Twilio CEO Jeff Lawson

OffLimits

Great April Fools email from a brand that has even better design skills and makes great cereal.

Cereal for your Dog 🐶

Cereal with a side of stress relief

The Plum Guide

Large imagery that sells the locations - fantastic on mobile and desktop.

Check into somewhere exceptional

Fitbit

Check out what the community accomplished this year

PlayStation

Check out your PlayStation highlights for 2019, SmilesDavis 🎉

Chick-fil-A

Easy to understand icons, additional ways to order provided, quick to consume and get onto ordering

Chick-fil-A is open. Get your next meal delivered.

Stripe

Confirm your login

Ring

Bold type for the important info with helpful links. Nice touch with the little illustration at the bottom.

Details About Your Recent Sign-In

That red GIF really grabs your eye and then leads you down to the CTA.

Don't miss out on exclusive online offers with Apple Pay.

Elementor

Good layout of only a few options, broken out by topic, with large text that is easy to read.

Elementor 2019 Year In Review: Our Journey Together | Magazine #27

Netflix

The blur of the product image in the background is a super nice touch, and I love that all they want is a thumbs up or thumbs down.

Enjoying Locke & Key?

Smartpress

Essential Printing: Get Ideas for Communication that Connects

Lonely Planet

Nice use of gradient and a different feel from the usual white background.

Explore the Universe with our out-of-this-world travel guides

Impressive illustration with bold colors to grab your attention, using clear hierarchy in the text to the CTA, followed by some cool photographic cards and descriptions.

Feel the love, even from afar

Nike

Bold imagery with bold text to match. Plus, the GIF at the bottom is super fun.

Found: Your new Nike Air Shop fav

A product-focused Black Friday email, with easy-to-scan product recommendations, a count-down timer, and a great use of dark-grey on black. One thing that they could've fixed are the links in the footer which show as blue instead of white in Gmail because of how the email was coded.

Get an early look at Black Friday deals

The Washington Post

Here's a great example of using a minor holiday to drive relevance and a quick sale.

Get essential climate coverage on Earth Day and every day.

Instagram

Get more help with your Instagram promotion

This email caught my attention because it shows off the options you can buy with a gift card.

Get them exactly what they want this year

Typeform

A clear direction with simple steps, nice large photo of the product experience.

Getting started is simple

Great bold GIF with the typography and the card elements dedicated to each section keep scrolling easy.

Gifts they’ll love, for everything they love.

A simple email with short copy, nice pink tone to grab your attention, and clear CTA.

Good for your team — great for your business

Plum Guide Home Critics

The photography really leads everything in this email and makes you want to jump in and explore each property.

Groundbreaking homes you won’t want to miss

Happy Holidays from the PlayStation team

The background image of the email brings you in, the copy is short to read quickly, and that button styling is great.

How much can you win with Algolia?

reMarkable

It is a really good email because the very few words and design entice you to click to get the deal. The return policy at the bottom makes it so you don't second guess your purchase. Plus the all-black and big fonts make it easy to read.

Huge software update. Just in time for Black Friday

Subway

Personalized after my birthday which was a nice follow-up. Plus the email is very simple with just one CTA.

Hurry, your birthday cookie is going to crumble soon…

Loving all the live text, the rounded edges, and various ways of showcasing up to five products per category.

If you haven't heard, you've got new music.

It's good looking and there's nothing more to say.

Introducing Pixel 4a

I'm a fan of the dark mode and the clarity on the steps (though, as an Apple product, I'd expect there to be less step-by-step and more intuitive walk-through).

iPhone 12 mini and iPhone 12 Pro Max will be here soon. Get ready for pre-order today.

Vimeo

It’s not too late: Free camera with Vimeo Premium

구독자님, 이메일 마케팅 세미나 신청할 시간입니다 💌

Super simple but very effective. The colorful apple icon grabs the reader's attention, and then the large text follows below under 30 words of text in the whole message. Direct and to the point.

Join us for a special Apple Event.

Kids update: Weekly recap for Kids

Backcountry

There are many images, but Backcountry does a good job mixing in helpful HTML text throughout to drive sales to each highlighted product in the brand that is highlighted.

Last Day to Save up to 60% on Stoic

Universe

A great onboarding email comes right after someone has completed the first task and then helps the user make the next step in their journey in using the product. Other than that, the large and minimal text makes it easy to browse.

Level up your website

Microsoft

Looking for 5X return on your investment?

Macro image of an inspiring picture to get you to click through with minimal text.

Make something meaningful

Printful

Printful does an excellent job of keeping me posted on how to run a successful store.

<a target="_self" class="button visual-button large default" href="http://reallygoodemails.com/wp-content/uploads/2015/12/Fwd-Making-sure-your-orders-make-it-in-time-for-the-holidays.html"> View the Live Email </a>

Making sure your orders make it in time for the holidays

Harvard Business Review

A great staged email that uses large text, paragraph lengths, colors, and blocks showcase the important elements.

Managing Data Science (1 of 8): Picking Projects

Smashing Magazine

Love the font choice, black background, and bookending CTAs (due to the long text in the middle).

Meet "Inclusive Components", our new printed book for building accessible interfaces.

Medium

Smiles Davis submitted a story to Email Industry News

The Dots

Great onboarding email to drive you to the next step. Simple and focuses on just one feature (not many that may confuse you).

Never miss a dream opportunity...

Walks you through what you've been waiting for on their beta with clear bullet points.

Mike Nelson

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