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mosaic photos

Don't just consume these emails, be a trendsetter and tell everyone about it. And if you do, there's probably some type of prize or bonus that these brands will give you.

2022 Trends - Referral Bonus

Macro Shot

info cards

Cars & Stuff

mixed media collage

At the bottom of these emails (and sometimes higher up), brands ask for instant feedback on how they are doing.

2022 Trends - What do you think of this email

Enclosing your bullets with circles seems to be a trend?

Bullets

black & white photos

fade to black

Blob Shapes

Ranked in order of appearance, here are the top 50 most saved emails in November 2022 on RGE. Create your own collection like this by signing in or creating an account.

November 2022 Most Saved on RGE

June 2023 Most-Saved Emails

Scientific

Beige

product shadows

Stock Ticker GIF

Challenge

Big Hero Rounded

Representation

sustainability

Welcome Inspiration

Night Mode

These emails highlight ways to connect outside of the inbox.

2022 Trends - Connect with us elsewhere

product window

Neon Lights

When certain elements of the illustration blend into the background

Transparent Illustrations

Retro

Newsletter Inspo

There's no better way to describe it than the way your customers do.

2022 Trends - Social Proof

People love to see their own data. These emails highlight that front and center.

2022 Trends - Your Data

Typography focused

Mesmerizing 3D GIFs

2023 Most-Saved Emails in First Half

April 2023 Most-Saved Emails

Vertical Text

2021 Trends - Reinforce Benefits

Hand holding

colored background product shots

If it has an arch in it, it's probably in this collection.

2022 Trends — Arches and Arcs in Design

Pink Green Purple

Happiness

highlight values

pastel backgrounds

Taking a page out of a comic strip to show a small story

Comic Strip

Stars Align

Soylent Collection

whitespace

Sports Ball

Thanks

Powerful Images

Black Friday

Using a wave to cut from one piece of content to another

Wavy Breaks

TripAdvisor

Huge text that pulls in the reason for the email. The subject line is targeted to my last opened location for the email, which is a nice touch&mdash;super simple message.

🍴 Discover top-rated takeouts in Franklin

☁️ Serious savings on our biggest selection yet

AllTrails

1 year of Pro for you, 1% for the Planet 🌎

Surreal

100 million kgs of sugar 😬

Shopify

100+ product updates from Shopify’s Summer ’23 Edition

On/Go

20% Discount for Amazon Prime Members!

Atlas Obscura

🎄 20% Off Gift Cards For Online Courses

Cards Against Humanity

200% Off Sale

Emma

Great copy (live text for the win), bold color that caught my attention, and leads to a single CTA.

2019 was a great year.

2023 Franchises Forecast: Get the latest consumer trends

Dropbox

This is an excellent summary of features that a reader may not know about, enticing to get them to return and try the product again. The cards are easy to scan, the large text, and there are two very clear CTAs.

21 reasons to give Dropbox Paper another try

Glassdoor

25 Companies Actively Hiring in April

Spotify

3 months of Premium for $0: Find your mood

Peloton

3 Ways to Try Peloton Commitment Free

Paper Collective

30% Off - Black Friday Art Inspiration 💡

Lonely Planet

30% off starts now...

Skillshare

Love the new look of the Skillshare emails. The big, unique font really hooks my attention and the vibrant neon colors are easy to spot and stand out. The 2 column layout is easy to read. I also love the unsubscribe copy that ties into the rest of the email rather than a blanket statement.

40% Off Creative Exploration

Audible

5 credits to use. So many top titles to discover.

Buoy

5 habits you need for better hydration

Methodical Coffee

☕️  5-Star Coffees To Enjoy Anywhere!

50% Off: “A phenomenal place for learning and community”

Appfigures

50% Off ASO Tools and App Intelligence for Black Friday

Codeacademy

50% off Pro through July 6

6 Juneteenth festivals to kick-off your holiday weekend

Meetup

8 hacks to make you healthier 🍎

Zillow

83272 Market Report

The Webby Awards

Reaches out to the mostly white tech community and lets them know where to start so they can inform themselves on the issue of racism.&nbsp;

A collection of anti-racism resources, part two of our series

A display of 19th-century skulls just got a facelift

Pinterest

Everything is dynamic and based on the user's browsing history - all the way from the subject line to each filled in box. Impressive that they apply a photo filter to each photo so that they can have HTML text on top of the images that are legible.&nbsp;

A Frame Cabin Plans, Newsletter Design and more ideas to search for

Adobe

I'm in love with the huge font that makes you scroll and the diagonal line that breaks up the content.

A free font just for you

Noom

A gift for you, Noomer:

Airbnb

HTML text over a big image, clear CTA and value proposition, and recommendations that relate to my proximity in the USA.

A little gift from Airbnb

Aesop

The products look great in this email. The text is easy to read and not too long as descriptions. The illustration is a good touch. The color is unlike others in the inbox.

A measure of composure in the chaos

Stills

A message from our CEO

Skyscanner

A message from Skyscanner

Netflix

A new device is using your account

Full of interactive accordions that expand with special content - but cooler yet is the change in the background image when you interact with the expansion.&nbsp;

A perfect planet

A personal message from our CEO

A really, really big thank you

Leesa

<figure class="wp-block-image"><img alt="" /></figure>


Yeah they throw in some sale details in this, but it is mostly geared towards the social good they do as a company. I like the little animations, the Z-pattern (2 column layout below the main intro) and the clear CTAs.
<a target="_self" class="button visual-button large default" href="https://reallygoodemails.com/wp-content/uploads/a-thanksgiving-treat-for-2.html"> View the Live Email </a> <a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/ebQoRK"> Edit on CodePen </a>

A Thanksgiving treat for 2

Warby Parker

A zodiac sign ruled by the moon…

Slab

Access to Managing Sports has been granted

Google

Great visual cues throughout, such as bullet points and boxes, to indicate important information when setting up the account. Links to support, forums, etc if you don't know where to find answers near the footer.

Account confirmation: Your Google Cloud Platform free trial

Chase

Action Required – We haven't received your credit card payment

Ad-free music, free for 1 month. Try Premium.

AppSumo

Affiliate Digest: Formaloo, Parallel, and more! 🚀

Descript

AI tools for creators + green screen + more

Algolia

Clean, text-led design that uses differing sizes to make the content scannable.

Algolia Newsletter - February 2020

Algolia Usage on application SMLSDVS (Really Good Emails), Dec 20 - Dec 26

The New York Times

All Access. $1.50/week for the first year.

All hell breaks loose 🎃🦇

Grammarly

All signs point to 55% off

Easy to read visual hierarchy, cool colors, and excellent illustrations.

All this? In one app?

Goodhood

An ever-evolving curation with ARTWORDS Bookshop

Article

Great design hierarchy and live text throughout with a nice z-pattern to keep your eye moving downward.

An outdoor collection for the outdoorsy types

Tuft & Needle

For a text-only email, the color and font choice on this were much better than other emails about the same topic and made me want to read it.

An Update from our CEO

An update on our pricing

And the best hotels in the US are...

...and the best software is...

Ando

So many things to love in this email: the slight movement of the image in GIF format, the HTML text on top of the hero image, the clear CTA, and the social media card below.

Ando Welcomes Alex Honnold

AngelList

AngelList Talent is now Wellfound

Musicbed

Announcing Musicbed's Challenge Winners

Although it is image heavy, it uses a lot of whitespace and not a lot of text to get you interested in the different tours. I like the colored background and different sections that lead to specific CTAs.

Anything but bland

Apple

Super bold type, an inverted pyramid that leads the eye to the CTA button, then goes to a z-pattern to move you through the rest.

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Behavioral