Data Regurgitation

mosaic photos

info cards

mixed media collage

Enclosing your bullets with circles seems to be a trend?

Bullets

black & white photos

fade to black

Blob Shapes

Scientific

Beige

product shadows

Representation

Night Mode

product window

When certain elements of the illustration blend into the background

Transparent Illustrations

Retro

Mesmerizing 3D GIFs

colored background product shots

highlight values

pastel backgrounds

Taking a page out of a comic strip to show a small story

Comic Strip

whitespace

Sports Ball

Powerful Images

Black Friday

Emma

Great copy (live text for the win), bold color that caught my attention, and leads to a single CTA.

2019 was a great year.

Dropbox

This is a great summary of features that a reader may not know about, which are enticing to get them to come back and try the product again. The cards are easy to scan, the text is large, and there are two very clear CTAs.

21 reasons to give Dropbox Paper another try

Skillshare

Love the new look of the Skillshare emails. The big, unique font really hooks my attention and the vibrant neon colors are easy to spot and stand out. The 2 column layout is easy to read. I also love the unsubscribe copy that ties into the rest of the email rather than a blanket statement.

40% Off Creative Exploration

The Webby Awards

Reaches out to the mostly white tech community and lets them know where to start so they can inform themselves on the issue of racism.&nbsp;

A collection of anti-racism resources, part two of our series

Pinterest

Everything is dynamic and based on the user's browsing history - all the way from the subject line to each filled in box. Impressive that they apply a photo filter to each photo so that they can have HTML text on top of the images that are legible.&nbsp;

A Frame Cabin Plans, Newsletter Design and more ideas to search for

Adobe

I'm in love with the huge font that makes you scroll and the diagonal line that breaks up the content.

A free font just for you

Airbnb

HTML text over a big image, clear CTA and value proposition, and recommendations that relate to my proximity in the USA.

A little gift from Airbnb

Aesop

The products look great in this email. The text is easy to read and not too long as descriptions. The illustration is a good touch. The color is unlike others in the inbox.

A measure of composure in the chaos

Skyscanner

A message from Skyscanner

Full of interactive accordions that expand with special content - but cooler yet is the change in the background image when you interact with the expansion.&nbsp;

A perfect planet

Leesa

<figure class="wp-block-image"><img alt="" /></figure>


Yeah they throw in some sale details in this, but it is mostly geared towards the social good they do as a company. I like the little animations, the Z-pattern (2 column layout below the main intro) and the clear CTAs.
<a target="_self" class="button visual-button large default" href="https://reallygoodemails.com/wp-content/uploads/a-thanksgiving-treat-for-2.html"> View the Live Email </a> <a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/ebQoRK"> Edit on CodePen </a>

A Thanksgiving treat for 2

Google

Great visual cues throughout, such as bullet points and boxes, to indicate important information when setting up the account. Links to support, forums, etc if you don't know where to find answers near the footer.

Account confirmation: Your Google Cloud Platform free trial

Algolia

Clean, text-led design that uses differing sizes to make the content scannable.

Algolia Newsletter - February 2020

Article

Great design hierarchy and live text throughout with a nice z-pattern to keep your eye moving downward.

An outdoor collection for the outdoorsy types

Tuft & Needle

For a text-only email, the color and font choice on this were much better than other emails about the same topic and made me want to read it.

An Update from our CEO

Although it is image heavy, it uses a lot of whitespace and not a lot of text to get you interested in the different tours. I like the colored background and different sections that lead to specific CTAs.

Anything but bland

Super simple, attention-grabbing GIF, HTML text and bullet-proof button.

Biggest Sale of the Year is Back 🏁

Black Friday deal ends tonight

Typical Black Friday vibes with large text, flashing GIF, and product shots - but really good because of the layout and white space they give for everything. Plus, that last blue card is a nice eye-catcher because they've limited the email to have their hero products.

Black Friday lasts all weekend

Codeacademy

Clean design, great color choices, clear CTA.

Black Friday Sale on Codecademy Pro

Segment

[CDP Week] Just Announced: Fireside Chat with Twilio CEO Jeff Lawson

OffLimits

Cereal with a side of stress relief

The Plum Guide

Large imagery that sells the locations - fantastic on mobile and desktop.

Check into somewhere exceptional

Chick-fil-A

Easy to understand icons, additional ways to order provided, quick to consume and get onto ordering

Chick-fil-A is open. Get your next meal delivered.

Stripe

Confirm your login

Apple

That red GIF really grabs your eye and then leads you down to the CTA.

Don't miss out on exclusive online offers with Apple Pay.

Elementor

Good layout of only a few options, broken out by topic, with large text that is easy to read.

Elementor 2019 Year In Review: Our Journey Together | Magazine #27

Netflix

The blur of the product image in the background is a super nice touch, and I love that all they want is a thumbs up or thumbs down.

Enjoying Locke & Key?

Smartpress

Essential Printing: Get Ideas for Communication that Connects

Lonely Planet

Nice use of gradient and a different feel from the usual white background.

Explore the Universe with our out-of-this-world travel guides

Impressive illustration with bold colors to grab your attention, using clear hierarchy in the text to the CTA, followed by some cool photographic cards and descriptions.

Feel the love, even from afar

A product-focused Black Friday email, with easy-to-scan product recommendations, a count-down timer, and a great use of dark-grey on black. One thing that they could've fixed are the links in the footer which show as blue instead of white in Gmail because of how the email was coded.

Get an early look at Black Friday deals

Instagram

Get more help with your Instagram promotion

Typeform

A clear direction with simple steps, nice large photo of the product experience.

Getting started is simple

A simple email with short copy, nice pink tone to grab your attention, and clear CTA.

Good for your team — great for your business

Plum Guide Home Critics

The photography really leads everything in this email and makes you want to jump in and explore each property.

Groundbreaking homes you won’t want to miss

The background image of the email brings you in, the copy is short to read quickly, and that button styling is great.

How much can you win with Algolia?

reMarkable

It is a really good email because the very few words and design entice you to click to get the deal. The return policy at the bottom makes it so you don't second guess your purchase. Plus the all-black and big fonts make it easy to read.

Huge software update. Just in time for Black Friday

Subway

Personalized after my birthday which was a nice follow-up. Plus the email is very simple with just one CTA.

Hurry, your birthday cookie is going to crumble soon…

It's good looking and there's nothing more to say.

Introducing Pixel 4a

I'm a fan of the dark mode and the clarity on the steps (though, as an Apple product, I'd expect there to be less step-by-step and more intuitive walk-through).

iPhone 12 mini and iPhone 12 Pro Max will be here soon. Get ready for pre-order today.

Vimeo

It’s not too late: Free camera with Vimeo Premium

구독자님, 이메일 마케팅 세미나 신청할 시간입니다 💌

Macro image of an inspiring picture to get you to click through with minimal text.

Make something meaningful

Printful

Printful does an excellent job of keeping me posted on how to run a successful store.

<a target="_self" class="button visual-button large default" href="http://reallygoodemails.com/wp-content/uploads/2015/12/Fwd-Making-sure-your-orders-make-it-in-time-for-the-holidays.html"> View the Live Email </a>

Making sure your orders make it in time for the holidays

Harvard Business Review

A great staged email that uses large text, paragraph lengths, colors, and blocks showcase the important elements.

Managing Data Science (1 of 8): Picking Projects

Smashing Magazine

Love the font choice, black background, and bookending CTAs (due to the long text in the middle).

Meet "Inclusive Components", our new printed book for building accessible interfaces.

The Dots

Great onboarding email to drive you to the next step. Simple and focuses on just one feature (not many that may confuse you).

Never miss a dream opportunity...

Walks you through what you've been waiting for on their beta with clear bullet points.

New Stripe Billing self-serve portal is now available

Good to see a company take a stance like this, and spend time designing it for their readers.

Our Commitment to Anti-Racism

Great visuals with good hierarchy. I would've left-aligned the text below the main area, though.

Print with a Purpose: How Nonprofits Expand Their Reach

dotdigital

I like the changing size bubbles in the background, the big registration buttons, and the way they locked up the presenters

Register to attend the dotties connected

Spotify

This Spotify app is mesmerizing. The repeating gif draws you in, and the text is straightforward. My only wish is for this to be edge-to-edge instead of specifically made for a mobile screen.<a class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/pWLrZb" target="_self"> </a>

Remember Santeria by Sublime?

Mint

Super clean design that uses personalized information (and great fall-backs when there is nothing populated) along with easy-to-recognize icons.

Review your weekly summary - 1/3/2020

Catchy GIF, easy to skim, visual layout leads the eye to the button.

Save 25% on Creative Cloud for teams today

Bose

Bose have some amazing product emails. What drew me to this (in addition to the great product images, design, and HTML text) were the product reviews as a nice way to prove the value of the product and generate the clicks.

Save up to 50% on speakers and headphones | Black Friday is here

Sonder

Say hello to our newest cities

Uber

The great 2-column layout on the desktop that is off-grid.&nbsp;

Setting the new standard of safety for ridesharing

Great illustrations and card elements. Large text makes it easy to read.

Speaking of spooky, let’s talk spam.

Inclusive tone, spacing makes it easy to read.

Special Edition: Peaceful and Powerful

Good to know when something happens on the account, and clear communication why and when this email will be sent. The content blocks are separated to make skimming easier.&nbsp;

Stripe blocked a high-risk payment on your account

Easy to read, simple message, and good color pallet.&nbsp;

Thankful for you

Fitbit

Great product shots that bring the reader in with soft flashing lights, clean HTML text that leads to the CTA.

The Black Friday Sale is on

Under Armour

It is so refreshing to see Under Armour use the busy shopping period and Black Friday to stoke demand not with a deal, but with an awesome product&mdash;Curry 7s &ldquo;Sour Patch Kids&rdquo;. This email looks great on both desktop and mobile.

The Curry 7 ‘Sour Patch Kids’ Is Out NOW!

Framer

<a href="https://codepen.io/reallygoodemails/pen/bGGgLOr">https://codepen.io/reallygoodemails/pen/bGGgLOr</a>

The Dropbox Design playbook for diversity, equity, and inclusion

Milanote

Great engagement piece that is simple to understand and timed nicely if you haven't started a project in their platform before. One CTA makes it easy to jump back in and get started.

The ultimate guide to making a moodboard in Milanote

Fan of the color choices and large product images. Plus it is easy to read and the icons are great.

This is huge: Save $50 on Versa 2 now

Wendy's

This email features an interactive image carousel that allows users to cycle the different salad offerings at Wendy&#8217;s, encouraging more clickthroughs while taking up limited real estate. The animated GIF above it plays up the fact that some of them will only be available for a limited time.
<a target="_self" class="button visual-button large default" href="http://reallygoodemails.com/wp-content/uploads/time-s-up-forks-down.html"> View the Live Email </a> 
<a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/gGwaWd"> Edit on CodePen </a>

Time’s up. Forks down.

Grammarly

Perfect example of visual hierarchy, going from biggest to smallest and leading the eye to the stand-out CTA button. Plus, the gradient colors of the GIF are a super nice touch.

Mike Nelson

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