Enclosing your bullets with circles seems to be a trend?

Bullets

Blob Shapes

Beige

Night Mode

When certain elements of the illustration blend into the background

Transparent Illustrations

Mesmerizing 3D GIFs

Taking a page out of a comic strip to show a small story

Comic Strip

whitespace

Sports Ball

Powerful Images

Black Friday

Emma

Great copy (live text for the win), bold color that caught my attention, and leads to a single CTA.

2019 was a great year.

Dropbox

This is a great summary of features that a reader may not know about, which are enticing to get them to come back and try the product again. The cards are easy to scan, the text is large, and there are two very clear CTAs.

21 reasons to give Dropbox Paper another try

Skillshare

Love the new look of the Skillshare emails. The big, unique font really hooks my attention and the vibrant neon colors are easy to spot and stand out. The 2 column layout is easy to read. I also love the unsubscribe copy that ties into the rest of the email rather than a blanket statement.

40% Off Creative Exploration

The Webby Awards

Reaches out to the mostly white tech community and lets them know where to start so they can inform themselves on the issue of racism.&nbsp;

A collection of anti-racism resources, part two of our series

Airbnb

HTML text over a big image, clear CTA and value proposition, and recommendations that relate to my proximity in the USA.

A little gift from Airbnb

Aesop

The products look great in this email. The text is easy to read and not too long as descriptions. The illustration is a good touch. The color is unlike others in the inbox.

A measure of composure in the chaos

Skyscanner

A message from Skyscanner

Leesa

<figure class="wp-block-image"><img alt="" /></figure>


Yeah they throw in some sale details in this, but it is mostly geared towards the social good they do as a company. I like the little animations, the Z-pattern (2 column layout below the main intro) and the clear CTAs.
<a target="_self" class="button visual-button large default" href="https://reallygoodemails.com/wp-content/uploads/a-thanksgiving-treat-for-2.html"> View the Live Email </a> <a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/ebQoRK"> Edit on CodePen </a>

A Thanksgiving treat for 2

Google

Great visual cues throughout, such as bullet points and boxes, to indicate important information when setting up the account. Links to support, forums, etc if you don't know where to find answers near the footer.

Account confirmation: Your Google Cloud Platform free trial

Algolia

Clean, text-led design that uses differing sizes to make the content scannable.

Algolia Newsletter - February 2020

Article

Great design hierarchy and live text throughout with a nice z-pattern to keep your eye moving downward.

An outdoor collection for the outdoorsy types

Tuft & Needle

For a text-only email, the color and font choice on this were much better than other emails about the same topic and made me want to read it.

An Update from our CEO

Although it is image heavy, it uses a lot of whitespace and not a lot of text to get you interested in the different tours. I like the colored background and different sections that lead to specific CTAs.

Anything but bland

Super simple, attention-grabbing GIF, HTML text and bullet-proof button.

Biggest Sale of the Year is Back 🏁

Codeacademy

Clean design, great color choices, clear CTA.

Black Friday Sale on Codecademy Pro

Chick-fil-A

Easy to understand icons, additional ways to order provided, quick to consume and get onto ordering

Chick-fil-A is open. Get your next meal delivered.

Stripe

Confirm your login

Elementor

Good layout of only a few options, broken out by topic, with large text that is easy to read.

Elementor 2019 Year In Review: Our Journey Together | Magazine #27

Smartpress

Essential Printing: Get Ideas for Communication that Connects

Lonely Planet

Nice use of gradient and a different feel from the usual white background.

Explore the Universe with our out-of-this-world travel guides

A product-focused Black Friday email, with easy-to-scan product recommendations, a count-down timer, and a great use of dark-grey on black. One thing that they could've fixed are the links in the footer which show as blue instead of white in Gmail because of how the email was coded.

Get an early look at Black Friday deals

Instagram

Get more help with your Instagram promotion

Typeform

A clear direction with simple steps, nice large photo of the product experience.

Getting started is simple

Adobe

A simple email with short copy, nice pink tone to grab your attention, and clear CTA.

Good for your team — great for your business

The background image of the email brings you in, the copy is short to read quickly, and that button styling is great.

How much can you win with Algolia?

reMarkable

It is a really good email because the very few words and design entice you to click to get the deal. The return policy at the bottom makes it so you don't second guess your purchase. Plus the all-black and big fonts make it easy to read.

Huge software update. Just in time for Black Friday

Subway

Personalized after my birthday which was a nice follow-up. Plus the email is very simple with just one CTA.

Hurry, your birthday cookie is going to crumble soon…

It's good looking and there's nothing more to say.

Introducing Pixel 4a

구독자님, 이메일 마케팅 세미나 신청할 시간입니다 💌

Macro image of an inspiring picture to get you to click through with minimal text.

Make something meaningful

Printful

Printful does an excellent job of keeping me posted on how to run a successful store.

<a target="_self" class="button visual-button large default" href="http://reallygoodemails.com/wp-content/uploads/2015/12/Fwd-Making-sure-your-orders-make-it-in-time-for-the-holidays.html"> View the Live Email </a>

Making sure your orders make it in time for the holidays

Harvard Business Review

A great staged email that uses large text, paragraph lengths, colors, and blocks showcase the important elements.

Managing Data Science (1 of 8): Picking Projects

Smashing Magazine

Love the font choice, black background, and bookending CTAs (due to the long text in the middle).

Meet "Inclusive Components", our new printed book for building accessible interfaces.

The Dots

Great onboarding email to drive you to the next step. Simple and focuses on just one feature (not many that may confuse you).

Never miss a dream opportunity...

Walks you through what you've been waiting for on their beta with clear bullet points.

New Stripe Billing self-serve portal is now available

Good to see a company take a stance like this, and spend time designing it for their readers.

Our Commitment to Anti-Racism

Mint

Super clean design that uses personalized information (and great fall-backs when there is nothing populated) along with easy-to-recognize icons.

Review your weekly summary - 1/3/2020

Catchy GIF, easy to skim, visual layout leads the eye to the button.

Save 25% on Creative Cloud for teams today

Bose

Bose have some amazing product emails. What drew me to this (in addition to the great product images, design, and HTML text) were the product reviews as a nice way to prove the value of the product and generate the clicks.

Save up to 50% on speakers and headphones | Black Friday is here

Great illustrations and card elements. Large text makes it easy to read.

Speaking of spooky, let’s talk spam.

Inclusive tone, spacing makes it easy to read.

Special Edition: Peaceful and Powerful

Fitbit

Great product shots that bring the reader in with soft flashing lights, clean HTML text that leads to the CTA.

The Black Friday Sale is on

Under Armour

It is so refreshing to see Under Armour use the busy shopping period and Black Friday to stoke demand not with a deal, but with an awesome product&mdash;Curry 7s &ldquo;Sour Patch Kids&rdquo;. This email looks great on both desktop and mobile.

The Curry 7 ‘Sour Patch Kids’ Is Out NOW!

Framer

<a href="https://codepen.io/reallygoodemails/pen/bGGgLOr">https://codepen.io/reallygoodemails/pen/bGGgLOr</a>

The Dropbox Design playbook for diversity, equity, and inclusion

Milanote

Great engagement piece that is simple to understand and timed nicely if you haven't started a project in their platform before. One CTA makes it easy to jump back in and get started.

The ultimate guide to making a moodboard in Milanote

Fan of the color choices and large product images. Plus it is easy to read and the icons are great.

This is huge: Save $50 on Versa 2 now

Wendy's

This email features an interactive image carousel that allows users to cycle the different salad offerings at Wendy&#8217;s, encouraging more clickthroughs while taking up limited real estate. The animated GIF above it plays up the fact that some of them will only be available for a limited time.
<a target="_self" class="button visual-button large default" href="http://reallygoodemails.com/wp-content/uploads/time-s-up-forks-down.html"> View the Live Email </a> 
<a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/gGwaWd"> Edit on CodePen </a>

Time’s up. Forks down.

Grammarly

Perfect example of visual hierarchy, going from biggest to smallest and leading the eye to the stand-out CTA button. Plus, the gradient colors of the GIF are a super nice touch.

TODAY ONLY: 55% OFF an entire year of Premium goodness

Uber

A different kind of message than you usually see from Uber; This one grabs your attention with the dark mode and the excellent copy.

Today’s March on Washington

Wistia

The dark background really emphasizes the content. The pink goes well with the dark blue. There is clear hierarchy from image, to title, to paragraph, to CTA.

Top takeaways from our podcast 🙌

Twitter

Large text with not too much legal jargon. Easy to read and the soft blue background is easy on the eyes.

Updates to our Terms of Service and Privacy Policy

Not a super boring email for Terms of Service - it lightens it up with a custom illustration, short amount of text, and no other CTA than the one given.

We've updated our terms of service

Super simple and clear CTA that gets you back into the product. Great for security.

Verify your email to start using Stripe

Subaru of America

Large images, great storytelling, plus I'm a sucker for dark mode emails.

Wait... how many S209 are being made?

Eventbrite

Ways the Community is Coming Together to Show Support During COVID-19

Headspace

The colors caught my attention and then the gif kept me there. The font is large and so easy to read.

Welcome to Headspace

Sonder

Great color palette and use of z-pattern content. It reinforces their value in the market when people may be a little concerned about traveling during COVID.

Work, live, and play anywhere

Patagonia

From a broader perspective, what a treat to see an email focused on corporate responsibility during Black Friday when most messaging is largely focused on driving revenue. Plus the email has a great font choice.

You donate, we'll match

Nice use of colors, large fonts, timely triggered, a cool illustration, and a clear CTA button that jumps you into what you need to do.

You have people on the waitlist for UNSPAM 2020

Netflix

A nice alert that shows when something has changed in the account. Not too much copy. Bolding the thing that is important.

You updated your parental controls

Great email from Eventbrite to show off personal data related to one's meeting history throughout the year. Cool to see how they calculated some of the information.

Your 2019 year in review

Delta

Your BNA > TXL Trip Details

Pluralsight

Great use of personal data to show progress. Large text and dynamic progress bars make it easy to see how much I have used their platform.

Your monthly Pluralsight usage statistics

Apto Skincare

Great attention-grabbing color choices, catchy gif, and easy-to-read.

Your next mask order is here!

Great monthly report that is compelling with data visualization, content blocks to keep elements together, and easy to read text.

Your November Search performance for reallygoodemails.com

Nice illustrations and a good way of reminding an individual of an upcoming transaction

Your reallygoodemails.com registration will renew in 30 days

Skyhour

Good illustrations and color scheme, along with a nice lockup of perks below the main body copy.

Mike Nelson

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