Think of a welcome email as your readers' first impression of your company. Well-designed welcome emails have the highest delivery, open, and click-through rates. The best welcome email examples are friendly, inviting, informative, and “wow” their audience, thanking them for joining the party. Send a welcome email (and don’t forget a compelling subject line!) as soon as your audience signs up so they’re instantly introduced to who you are and what they can expect from your company or organization. Remember that this is where you will build trust with your audience, so make it count.