If you don't like to have fun or learn new things, then stay away from Greenville. Tickets to UNSPAM (Jan 27-28) just went on sale.
Promotion emails present a problem and a solution to the audience (Ex: Need a last-minute gift? Save 40% now with this coupon). These emails should capture the subscribers' attention with an organized and easy-to-read layout and include a clear CTA that prompts them to make a purchase or use a promo code.