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Feedback Friday Videos

Oh my god yall, it’s FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.

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@mtthlbg

Strategizing Pop-Up Designs with Justuno

Jul 16, 2021

There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. We chatted with Olivia Stapp, Customer Success Strategy Manager at Justuno, about some really good pop-up strategies. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else.

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@mtthlbg

How to Personalize the Travel Experience with Vacasa

May 21, 2021

Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.

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@mtthlbg

How to Bring Nostalgia and Accessibility to E-Commerce with Poolside FM

May 14, 2021

If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface.

How Updating Welcome Emails Can Improve the Customer Experience with Apartment Guide

May 07, 2021

When your newsletter isn't a top priority for your business, does that mean it isn't worth having one at all? We chatted with Aysha Marie Zouain, a senior email consultant specializing in Salesforce Marketing Cloud at Deloitte Digital, about why it's good to revisit older email strategies from time to time. Just like the housing market, a little remodeling can do wonders for your entire property value (even if all you remodel is your front door).

How to Promote Digital Services, plus Doubling Up on CTAs with Disney+

Apr 30, 2021

This week, we're diving into some entertainment emails from Disney+. Should you use side-by-side CTA buttons? GIFs in the header? What about a 50-year-old who’s a former Jedi youngling? Email marketing is a complicated profession. Disney+ simplifies how they promote their streaming services by highlighting titles to watch and balancing live text with images.

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@mtthlbg

How to Customize the Subscriber Experience with Postable

Apr 23, 2021

Do you remember your first letter? Maybe you found a pen pal across the world. Or you just got a letter from some guy in a green striped shirt with a bowl cut and wondered who it was from. We chatted about promotional emails from Postable with Emily Ryan, a Mailchimp Pro Partner, owner of the agency Westfield Creative, and taco lover.

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Author

@whale

How to Surprise Your Audience and Up Your Email Game with Postmates

Apr 16, 2021

Postmates is turning up the heat with gamification in its promotional emails. From Pac-Man spinoff GIFs to mysterious blurry images, we're covering some really good Postmates emails on this episode of Feedback Friday. Order something good for yourself while you're watching. (If you can't finish the food, we can help with that.)

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@mike

How to Incentivize Customers to Return to Your Product with Venmo

Apr 09, 2021

Customer retention and relationships are crucial for any business selling products or services. The best way to grow repeat customers is by creating really good retention emails, encouraging customers to come back and use your product again. In this episode, we dive into how Venmo builds loyalty by incentivizing customers and how you can apply this to your retention strategy.

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@mike

How to Personalize Emails and Inspire Your Audience with Fitbit

Apr 02, 2021

What subscriber data should you include when sending personalized fitness emails? Remind your subscribers of their goals, like running 5 miles or drinking 8 glasses of water a day. Show their progress and how they measure up with the community by pulling data like calories burned, hours of sleep, and exercise activity. Personalized emails can inspire your audience to continue working toward their goals.

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@mtthlbg

How to Take E-commerce Customers From Consideration to Conversion with OUAI x maxbone

Mar 27, 2021

Email is the best way to talk one-on-one with anyone in the world. Well, maybe second to carrier pigeons and owls. As you grow the numbers of those you talk with, there will ultimately be more people who care about what you have to say. We sat down with Chase Dimond to chat about how email can be so much more than just a communication medium - it's your marketing platform.

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@mtthlbg

How to Create Engaging Survey Emails (plus examples)

Mar 19, 2021

What opportunities are there when sending survey emails? We sit down with the survey pro behind Would You Rather to look at the impact of the first question, the buttons, and ways to increase your participation and completion rates. The low friction action of making the selection in the email sets folks up to be more willing to make their first choice and, having already made their first choice, complete the rest of the survey.

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@mtthlbg

Getting interactive with ActionRocket and the BBC

Mar 12, 2021

What does it take to build an interactive email that hooks your audience? Jay Oram from Team ActionRocket shares how he and his team create really good interactive emails with accordions, animations, and checkboxes for big clients like the BBC and how they've maintained that relationship.

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Author

@whale

Designs fresh out the oven with June

Mar 05, 2021

How do you entice your audience to learn more about a product - or better, buy the product - with high-quality email design? This week, we're checking out some product emails from June.

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@whale

Keeping the message short and sweet with Honey

Feb 26, 2021

How can you communicate your message clearly while keeping your emails short and sweet? This week, we're diving into some onboarding and summary emails from Honey.

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@whale

Keep calm and design on with JUDY

Feb 19, 2021

How do you focus on one goal (one "job") in messaging that speaks directly to your audience? This week, we're taking a look at some e-commerce emails with JUDY.

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@whale

Creating sweet product emails with Jeni's Ice Creams

Feb 12, 2021

How do you explain a product to your audience like Everything Bagel ice cream that you can ship to friends? This week, we're scooping up some fun product emails from Jeni's Splendid Ice Cream.

Going back to basics with Starbucks

Feb 05, 2021

How can you give customers a unique experience with rewards emails? This week, we're mixing things up with some loyalty and seasonal emails from Starbucks (plus a Baby Yoda drink).

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@mtthlbg

Celebrating 100 episodes of Feedback Friday with fan-submitted emails

Jan 29, 2021

On this very special episode, we're looking at - count 'em - 18 different emails. From the Golden State Warriors to the New York Red Bulls, the American Heart Association, Dave Ramsey looking for some pizzazz, and even that fan-freaking-tastic BBC email from Action Rocket.

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@mtthlbg

Bringing influencer marketing into emails with Jimmy John’s

Jan 22, 2021

How can you partner with influencers to bring messaging outside of social and into email? This week, we dive into some influencer-inspired emails, the bread and butter of Jimmy John’s, with Aana Leech from Popular Pays.

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Author

@whale

Putting the pedal to the email with Formula 1

Jan 15, 2021

How do you get your email team on the same page to create a consistent message and design that serves your audience? This week, we dive into some GIF emails that push email to the limit with Rob Hope from One Page Love and Email Love.

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@mtthlbg

Guiding clients through design systems with Fundrise

Jan 01, 2021

How do you educate clients on the world of email while building a template that they can easily update? This week we go behind the scenes with Anne Tomlin from Emails Y’All to learn how she creates design systems and customizes client emails.

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Author

@whale

Driving actions with a consistent color scheme and hierarchy with Wildist

Dec 18, 2020

How can you make image-only emails work while connecting with your audience? This week we look at how Wildist's emails use a design system to grab the reader's attention and show the reader where to go.

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@whale

Putting bold designs and animations to the test with Adobe

Dec 11, 2020

How do you serve your audience with software product announcements? This week, we look at how Adobe's emails spotlight bold fonts, animations, and creative illustrations to show their software products in action.

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@whale

Adding value in e-commerce fashion emails with Public Rec

Dec 04, 2020

Public Rec makes high-quality, technical leisure apparel that helps people focus on what they’re doing, not what they’re wearing.

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Author

@whale

Bringing products to life through stunning photography and animations with GoPro

Nov 27, 2020

GoPro is a technology company that manufactures versatile action cameras and develops video-editing software.

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@whale

Simplifying the onboarding process with Truebill

Nov 13, 2020

Truebill is a free platform that helps you find, track, and cancel all of your paid subscriptions and recurring payments.

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@whale

Sending delightful, personalized SMS messages with Postscript and Fantastic Texts

Nov 06, 2020

Postscript is an SMS marketing platform for Shopify stores, making it easy to send campaigns, create automations, and personalize SMS messages with dynamic content.

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Author

@mtthlbg

Creating a seamless customer experience with Uber

Oct 30, 2020

Uber is a platform that offers delivery and transportation services, including ridesharing, freight transportation, food delivery, and package delivery.

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Author

@whale

Incorporating custom illustrations and digestible onboarding content with YNAB

Oct 16, 2020

YNAB (You Need a Budget) is a personal budgeting software helping people take control of their finances.

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Author

@mtthlbg

Diving into a bowl of inverted pyramids and striking 3D imagery with Magic Spoon

Oct 02, 2020

Magic Spoon is a keto-friendly cereal company based in the U.S., creating sweet and healthy breakfasts for champs.

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Author

@whale

Finding clarity and building brand trust with Ritual

Sep 18, 2020

Ritual is a no-B.S. vitamin company that makes multivitamins with clean ingredients, backed by science.

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Author

@mtthlbg

Creating clear, elegant, no-nonsense visuals with Readymag

Sep 11, 2020

Readymag is an online design tool that empowers people to create professional websites, presentations, and portfolios.

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Author

@mtthlbg

Exploring brand concepts and staying curious with Youth to the People

Sep 04, 2020

Youth to the People is a sustainable skincare company based in Los Angeles, California, creating cruelty-free beauty products.

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Author

@whale

How to use typography and consistent illustrations to design on-brand emails with FontShop

Aug 28, 2020

FontShop is a leading font retailer based in Berlin, Germany, offering 150,000+ font selections for desktop, mobile, and web.

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@whale

Visual storytelling using consistent, contextual variety with Filmsupply

Aug 20, 2020

Filmsupply is a full-service licensing agency with a premium catalogue of stock video footage from leading filmmakers.

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Author

@mtthlbg

How interactivity can add value to product emails with Seagate

Aug 14, 2020

Seagate Technology is a global leader in data storage, creating innovative solutions for storing, managing, and recovering data.

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Author

@whale

Keeping design systems tight with Reelgood

Aug 07, 2020

Reelgood is a free streaming guide in the US and UK where viewers can browse, watch, and get notified about TV shows and movies that are available online.

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Author

@whale

Showing social proof and design simplicity with Brooks Running

Jul 31, 2020

Brooks Running, a division of Brooks Sports, builds running gear and apparel that celebrates the body in motion.

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Author

@mtthlbg

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Host

@whale

Featuring simple design systems, live text, and multiple themes with Aero

Jul 24, 2020

Aero is a luxury travel company providing first-class private air travel from the lounge to the jet.

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Author

@whale

Serving customers through engaging, text-only emails with Baremetrics

Jul 17, 2020

Baremetrics provides subscription-based SaaS analytics & insights for customers using Stripe, Braintree, Recurly, and more.

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Author

@whale

Building delightful, focused product sequences with InVision Freehand

Jul 10, 2020

InVision is a digital product design platform providing intuitive tools for ideation, design, prototyping, and design management.

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Author

@whale

Being a human and understanding your audience with Calm

Jul 02, 2020

Calm, named the #1 app for sleep and meditation, produces guided meditations and supports people in more than 190 countries.

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Author

@whale

Squashing objections and embracing user-generated content with Supergoop!

Jun 26, 2020

Supergoop! develops feel-good, cruelty-free skincare with SPF that’s free of parabens, synthetic fragrances, and oxybenzone, making it easy to bask in UV protection.

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Author

@whale

Keeping activewear emails in motion with Tracksmith

May 29, 2020

While we focus a lot on colors, fonts, and buttons, we can't emphasize the importance of text and email enough. This week, we take a look at some e-commerce emails and how live text and active product photos make us fall in love with the brand - not the other fluffy stuff.

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@whale

Creatively showcasing products in four different formats with Away

May 08, 2020

Away designs, manufactures, and retails suitcases, bags, and accessories with premium materials for modern travel.

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@whale

Finding balance to help your audience’s cognitive load with Avocode

May 01, 2020

Avocode, a cross-platform tool, centralizes design collaboration to help speed up the feedback process and file hand-off between designers and developers.

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Author

@whale

Understanding what makes a clean, refined design with MIRROR

Apr 14, 2020

MIRROR offers a nearly invisible, interactive home gym with personalized live and on-demand fitness classes on a full-length mirror.

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Author

@mtthlbg

Building relationships and welcome emails with The New Yorker

Mar 20, 2020

Established in 1925, the New Yorker is a weekly magazine reporting on a variety of national and international politics and culture, fiction, poetry, and humor.

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Author

@mtthlbg

How to make image-only emails work with Bellroy

Feb 21, 2020

Bellroy is an accessories brand based in Australia making tech-friendly carry goods, including wallets, bags, pouches, and more.

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Author

@mtthlbg

Adjusting elements to keep the design score low with hardgraft

Feb 14, 2020

hardgraft sources quality materials assembled by select artisans in Italy into luxury lifestyle accessories and footwear.

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Author

@mtthlbg

Embracing your weirdness in B2B emails with emfluence

Jan 24, 2020

emfluence is a full-service digital marketing agency and marketing automation platform that specializes in driving website traffic through multiple platforms.

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Author

@mtthlbg

Designing mobile-first grid templates with lululemon

Dec 06, 2019

lululemon is an innovative athletic apparel retailer creating experiences and products inspired by healthy lifestyles.

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Author

@mtthlbg

Learning how to re-engage customers with SurveyMonkey

Nov 11, 2019

SurveyMonkey is the world's leading survey software empowering individuals and companies to turn their curiosity into action.

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Author

@mtthlbg

Celebrating customer appreciation and personalized imagery with Airbnb

Jan 10, 2019

Airbnb is a vacation rental company that offers online booking arrangements for lodging, homestays, and tourism experiences.