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Really Good Articles

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Really Good Articles & News

We know you’re no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.




All the things you wanted to know about email CTA buttons

Aug 08, 2023

From the beginning of mankind/womankind, buttons have been useful in interacting with the physical world. But since this a site for email marketers, we'll stick to what's going on with virtual buttons.



How to Use Code from RGE to Make Your Emails Better

Jun 16, 2023

Email is like sushi: simple ingredients rolled up together in one experience. But as you look closer, you can see how each item is chosen for impact.

Craft Enticing Event Emails to Attract Registrations and Nurture Your Audience

May 02, 2023

Event emails are even more important since shifting in-person events to online formats. Show your audience why your event is worth their time and money.



Submit an email

Oct 19, 2021

Found a really good email you want everyone to know about? Or maybe you or your team made one and want the world to know about it? Then, you're in the right place. So relax and follow these steps to upload the email for review.



10 Pop-up Hacks to Grow Your Subscribers & Revenue

Sep 16, 2021

Building your email and SMS subscriber list can seem more like a complex puzzle of deciphering user behavior, A/B testing incentives, and more. It may sound easy enough to get an email or phone number, but it’s daunting to not only build email/SMS lists but ensure it’s valuable. Don’t get hung up on vanity metrics of list size. A big list is great but it’s only as good as its engagement and conversion rates. Similarly, every business wants more revenue, but optimizing the customer journey for higher order values is not always easy.



So, what is a Really Good Email anyway? Doug & Friends x Really Good Emails

Jul 12, 2021

Live text. Accessibility. The original Star Wars trilogy. These are just a few things that inspired the vision behind Really Good Emails and sharing our love for great email designs with the world. Matthew from our team sat down with Doug Dennison, CEO of MailNinja and Owner of Chimp Essentials, to chat about pizza, whales, the infamous Really Good Emails submissions queue, and the inspiration behind RGE.

What’s a North Star metric, and how can a control group help in A/B testing?

Jul 06, 2021

Some people might think of the North Star as the guiding light home, taking us back to days of navigating our way home on the ships. When it comes to reports, a North Star Metric goes beyond a clickthrough rate to measure what’s working in your customer journey experience and what you need to work on. So, how can a North Star Metric help you keep your campaign goals focused, and where does A/B testing (with control groups) come into play?

How to Create a Really Good Customer Experience with E-Commerce Automation

Jun 29, 2021

In 2020, email open rates, conversion rates, and revenue per recipient saw a significant increase from the prior year in health and beauty and apparel and accessories, the two largest e-commerce industries. How can you stand out with your e-commerce email marketing? Understand what the email’s job is, who your audience is, and how you can set up e-commerce automation campaigns to serve up really good emails for your customers and save yourself time.



Apple’s new email privacy: What you need to know

Jun 22, 2021

We’re still riding the wave of speculation from Apple’s Privacy Protection announcement made two weeks ago. In the past week, we’ve come across more than a dozen articles citing how the update this fall to iOS 15 and macOS Monterey will either kill off email marketing as we know it, will be a benefit to customer loyalty, or land somewhere in the middle. That’s a wide range of opinions, so here’s what we know and some ideas of what you should do about it.



Email and Coffee x Really Good Emails

Jun 18, 2021

On Email and Coffee, host/email marketing specialist Joi Brooks and Matthew from our team chat about how to address people's well-being from a visual design perspective. Think about the evolutionary picture of humankind and provide clarity in your emails. Confusion can feel dangerous, so the key here is to create simplicity for your audience.



Really Good Migrations Webinar with Cordial

Jun 11, 2021

Your boss tells you they're planning to switch ESPs. Do you have all your ducks in a row for the migration or do you split to fly back up north for the summer? Mike from our team chatted with Bailey Busch, senior client success manager at Cordial, about the good, the bad, and the beautiful parts of migrating ESPs. At the end of the day, don't sweat it. It's all about what matters most in your company, how to work with different messaging platforms, and viewing your ESP as your partner in crime.

How to Measure Customer Relationships with Survey Forms

Mar 31, 2021

Typeform. Google Forms. Gym form. Collecting feedback can help quantify the customer experience. We need to know if the shirt fits true to size, how well the bread was toasted, and what people loved (or didn’t love) about an event to continuously improve the experience. Surveys measure your relationship with your customers, making the results crucial to growing your company, products, and services.

How to Personalize Email Content Based on Membership Status

Mar 12, 2021

Members. Non-members. Gold members. Lapsed members. Your audience is full of them. And by segmenting and creating different content according to status, you're one step closer to sending the right message at the right time to the right people.

Maximize Customer Happiness with Triggered Email Campaigns

Feb 23, 2021

Think of a triggered email campaign as a map for your customer journey. You’re sending a message based on an event and/or a segment. “If this happens, then we’ll send this specific email.”

Your Step-by-Step Guide to Creating Email Campaigns

Feb 09, 2021

Running all the things in your email marketing strategy might seem like both a blessing and a curse. You have to keep an eye on 100 different things on a daily basis. Test. Double-check. Test again. And...again. The good news is it doesn’t have to be complicated when you’re planning your email campaigns. Here are 8 steps to get your game plan together and create a really good email campaign.

WYSIWYG: A Friendly, No-Code Option to Build Your Emails

Jan 29, 2021

“What You See Is What You Get” is more than a Britney Spears song about being true to who you are. WYSIWYG, pronounced “wiz-ee-wig,” is a design tool you can use to build email templates, websites, and other content in a drag and drop editor.



Email Design Trends for 2021

Jan 25, 2021

RGE sees a lot of email designs. If you remember from last year, we predicted and mapped out a few design trends that made their way into our collective inboxes, such as wiggly blogs, beige backgrounds, and more. This year is different.

9 Really Good Email Analytics to Keep Track Of

Jan 15, 2021

Since the dumpster fire of 2020 is over, everything changes, right? Maybe it’s not that simple, but you can kick off the year by reviewing last year’s email analytics to get this year’s strategy into shape (gym membership not required).

Delight your customers with audience segmentation

Dec 22, 2020

Personalizing the customer experience from the moment you lay eyes on their email address can set you both up for a wonderful relationship.



Team RGE's Really Good Gift Guide for 2020

Dec 14, 2020

We look back on the crazy year that was 2020 and share what we want, what we love to give, and what we love to support this holiday season.

How to Keep Your Email Automations in Check

Dec 03, 2020

Frequently updating your email automations can help you save time and keep your content fresh to better serve your customers.



Mental Inbox with Matthew Smith from Really Good Emails

Nov 19, 2020

Really Good Emails' co-founder, Matthew Smith, guides us through our thoughts, feelings, and fears, challenging us to bring ourselves and our customers to a safe space.

Prevent Your Customers From Becoming One-Night Stands with Allie Donovan from Brooklinen

Oct 21, 2020

Allie Donovan, Director of Email & Retention at Brooklinen, uncovers how to create a seamless customer experience to prevent lapsing before delivery.

How to Master Influencer Generated Content

Oct 08, 2020

What’re the best practices and steps to follow when working with influencers to create IGC on behalf of your brand?



Rebranding, activism, and interactivity: What you can learn from Skillshare's email design and strategy

Sep 21, 2020

Skillshare is an online learning platform providing access to thousands of classes for curious, creative people. Here's what they do with their emails.

Rekindle the Flame by Designing Easy, Breezy Fall Emails for your Readers

Sep 21, 2020

When summer's over, it's time to break out the flannel, the PSLs, and cinnamon brooms to spice up your marketing. Engage your audience year-round.🍂

How These Nonprofits Drive Donations with Email

Sep 17, 2020

Storytelling plays a major part in crafting strong NGO and nonprofit emails. These messages should show the value of donations in written and visual stories. 📝



Braze Bonfire x Really Good Emails AMA

Aug 26, 2020

Cloud-based software company Braze invited Matthew and Mike for an Ask Me Anything. We gathered 'round the Braze Bonfire with curious geeks to talk shop. 💬

12 E-commerce Emails to Level Up Your Product Promotion

Aug 24, 2020

The best e-commerce emails don’t sell a product, they provide a solution. Engage your audience with creative product staging, personalization, and storytelling. 🛒

15 B2B Emails that Deliver Relationships

Aug 13, 2020

B2B revolves around knowing businesses and their needs. Guide business owners through your solution with helpful and informative B2B emails. 🤝

22 Welcome Emails to Instantly Engage with New Subscribers

Jul 31, 2020

Invite readers into your virtual home with an interactive welcome email as soon as they sign up. 👋

18 Newsletter Examples to Get You Inspired

Jul 27, 2020

These newsletter examples get it. They're personal, detailed, and filled with great, original content. 💌

12 Summer Emails That Bring the Heat

Jul 13, 2020

These summer emails will knock your socks off and keep them off because who wears socks in the summer? ⛱



Keep Customers and Build Brand Love with Email

Jun 19, 2020

We teamed up with Litmus and Val Geisler to share strategies on how to get customers to buy again and build deeper relationships with them.

9 of the Biggest Email Design Trends From the Past Year

May 17, 2020

From blobs to transparent illustrations, Tattly's Design Director explores the top email design trends from 2019.



2018 Email Industry Conditions

Jun 27, 2019

Wondering what is going on in Email? We surveyed thousands of people in email to get their outlook, skills, teams, history, and strategies.



The New and Improved RGE

Jan 19, 2019

We started in 2014. Five years later, what did we have? Over 2 million and a site that still was not that great. So we changed that.



Making Emails Not-So-Scary Looking

Jan 18, 2019

In cinema, you are compelled to keep watching, even if it grosses you out. In books, you want to know if the main character survives. In email, you could care less… which makes that really scary sh*t.



How Typeform Keeps Their Emails Human

Nov 05, 2018

An interview with Suzie Docherty, Typeform’s Email Marketing Manager, about how simplifying design and targeting behavior improves performance.



How Withings Uses Email to Engage Customers All Over the World

Nov 01, 2018

An interview with the email team from Withings about localization, segmentation, and personalization to foster engagement



How Trello’s One-Man Email Team Manages to Make Email Magic

Sep 17, 2018

An interview with Chris Kaundart, Trello’s Email Marketing Manager, about how he handles the email for a large brand by himself and all that entails.



How CLEAR Uses Email to Enhance Customer Experience

Aug 27, 2018

An interview with James Fuller, Katherine Peck, and Stephen Gillmore from CLEAR’s email marketing team on difficult topics, CTA tests, and more.



How Carnival Cruise Line Uses Their Data to Optimize Email

Aug 06, 2018

An interview with a boat-load of the Carnival Cruise Line email team on how they differentiate themselves and the benefits of geo-targeting



How Beardbrand Built Their Email Flows

Jul 10, 2018

An interview with Jenny Durre, Beardbrand’s Digital Coordinator, on how email flows help brands stay relevant and introduce new products to customers



Lessons Learned from Peloton’s Email Team

May 07, 2018

An Interview with Emily Rusch, Email Marketing Manager and Matthew Culbreth, Senior Designer, about Peloton's email strategy.



Lessons Learned from Vox Media’s Newsletter Growth Lead

Apr 09, 2018

An interview with Annemarie Dooling of Vox Media on how they use email to drive more readers back to their sites.



What Makes A Really Good Email?

Jan 29, 2018

People ask us a lot: “What makes a really good email?” It’s really not a secret. This article lays out what our criteria is and showcases some examples to prove our points.



Lessons Learned from Asana’s Email Specialist

Feb 03, 2017

An interview with Reigan Combs of Asana on how they improve their email process, designs, and more with their own planning tools.