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National Geographic

From:Subject:

14 Summer Sports Photos, Extreme Mountaineering Video, and More: Inside Nat Geo

This is a great digest with fun things happening. One thing to note is the slider arrows and the video player icon. They are not live, but they trigger the desire to click much more than a static image. This is a smart technique.

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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Emails should have a "meta content-type" and defined character set.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.