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Grammarly

From:Subject:

60% Off Continues: An Offer You Can’t Refuse?

Just a week after signing up, I got this promotional email from Grammarly. I love the artistic elements and the copy. Who doesn’t want to “proofread like a boss”? Plus, throwing in the social call-out at the bottom adds a little more reliability to the service.

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Broken emails mean lost sales. How does this email look?

View this campaign across popular email clients. Plus, verify your email is on-brand and error-free with a free trial of Litmus.

How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.