REI
Anything but bland
Although it is image heavy, it uses a lot of whitespace and not a lot of text to get you interested in the different tours. I like the colored background and different sections that lead to specific CTAs.
Broken emails mean lost sales. How does this email look?
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How accessible is this email?
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.