Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
Featured is the newly-redesigned Brookdale Life Newsletter. This newsletter is sent monthly to all senior living prospects. The goal of this newsletter is to provide useful information, inspiring stories, and helpful tips to the aging population and their family members. While addressing this redesign, it was important to us to make informed, data-driven decisions on both design and content. Through A/B testing design and pulling content link analysis, we were able to build a roadmap for where we wanted to go. Inspiration was also extremely important to us. We utilized the amazing content from Really Good Emails to create a moodboard for our design, and list out specific features we wanted to include. We are extremely happy with the redesigned Newsletter. We hope you love it as much as we do!
Here’s how BrookdaleLiving's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.