Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
We use this email to alert people who follow the emfluence Marketing Platform that we recognize they've reached a high contact score. The email is automated every day to anyone who has reached a contact score of 30 or more in the last 24 hours. Since we know they are email marketers as well, we use it to show off how contact scoring works with our software and link them to a relevant piece of content to show them how they could apply contact scoring to their email strategy.
Here’s how emfluence's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.