How a New Zealand collagen brand broke through a competitive space, the founders of FIGS on how to run a successful pop-up, tips for growing revenue and boosting customer satisfaction with text message marketing and more.

Dose & Co., a natural collagen brand from New Zealand, launched during the pandemic and quickly made a name for itself outside of its own market. Collagen is a fairly visible and important product in New Zealand, and Dose & Co. is currently making its way through the U.S. and U.K. In the U.S. The collagen market was valued at nearly $9 billion, according to Grandview Research.

We spoke with Dose & Co.’s Marc Day, digital creative lead, and Laken Oyagawa, senior marketing executive, about the stickiness of surviving and thriving in a crowded segment, how social media helps extend customer reach and foster community, and how Dose & Co. conceptualize global expansion, dissecting some of the logistics for why or why not the product can make it to a certain market—for now.