Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
Lyst is an interesting service where I can get updates on products that I like or want to see more of. In this case I get an update on when an item is back in stock or on sale. There is a lot of information here in this email but the use of clear typography and hierarchy in this email is what makes it work.
There’s too much information in the footer that hasn’t been culled down to be meaningful for a customer. It all feels like legalese.
Here’s how Lyst's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Emails should have a "meta content-type" and defined character set.