This personalized Abandoned Cart email is from a second-hand device store in South Africa. Personalized media is created on the fly by Multiplied, using cart event data such as name, device price, and hero image. The recipient would receive a unique set of media. Not only the animated GIFs for optimized mobile / desktop responsiveness but also while the GIF is downloading, a personalized background PNG holds space (and attention), and the GIF loads in place on top.