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For now, just a quick sub from MeUndies. I love the playfulness of the design and incorporating elements that seemingly can't fit the structure of "tables" (the blobs, arrows and graphic around CTAs). Even though they went about it by making these pieces images which is not best practice, most people in their audience will likely have images enabled and they do use alt-text. It really looks like a sketchbook entry in and of itself. The personal touch brings a brand experience closer to people who buy the products. It's a winner in my books!
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.