Want to know everything about sending a perfect welcome email? Read our latest article. đź‘‹

Read Post

This site uses cookies to provide you with a great user experience.


NEW SERIES: Haunted Bayou in New Orleans!


This email went out to all Treadmill and Elliptical users to let them know about new content within our workout library. Releasing the week before Halloween, we hoped to excite and engage our users to walk along as their iFit guide gives them a tour of some famously haunted locations. What makes this email notable? We've seen a ton of hype generated by including a series trailer within the email. Fallbacks include an image or GIF that, when clicked, takes you to youtube to watch the sizzle reel. 

CategorizedHalloweenFitnessFeatured ProductVideo

How does this look across email clients?

Here’s how iFit's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.

How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

Share this ish