This is the first email in our automation sequence. It sends to users who sign up for Sendspark but have not recorded a video within 24 hours. This email with a video has a 75% click-through-rate. (Meanwhile, the text-based email that we ran for 1 week had a similar open rate, but 0% click-through-rate...)
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Larger paragraphs of text should be left-justified to improve readability for some readers.