Bose

From:Subject:

Save up to 50% on speakers and headphones | Black Friday is here

Bose have some amazing product emails. What drew me to this (in addition to the great product images, design, and HTML text) were the product reviews as a nice way to prove the value of the product and generate the clicks.

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Broken emails mean lost sales. How does this email look?

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How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.