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<p>Please keep it simple stupid. Dropbox does a great job of making the main thing, the main thing. The action here is explicit, and the messaging is tight. The use of the boundary box to keep the message contained and feel professional is helpful and unobtrusive. There’s even a little tidbit of emotion with “Enjoy!” that I think adds just the right amount of human touch.</p> <p>Maybe they could add a signature like Squarespace does to their team signoff, but otherwise, this is a great email.</p>
