Dropbox
Share Request Email Design from Dropbox
Please keep it simple stupid. Dropbox does a great job of making the main thing, the main thing. The action here is explicit, and the messaging is tight. The use of the boundary box to keep the message contained and feel professional is helpful and unobtrusive. There’s even a little tidbit of emotion with “Enjoy!” that I think adds just the right amount of human touch.
Maybe they could add a signature like Squarespace does to their team signoff, but otherwise, this is a great email.
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How accessible is this email?
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Emails should have a "meta content-type" and defined character set.