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Smiles Davis, we始ve picked this recipe for you 馃槈

I just wanted to send over an email from our paid subscription service that I'm really proud of. We launched a new series of recipe emails for our paid subscription service to boost engagement on our member site during the mid-week low user time.

We are now on week 4 of the campaign and have been using dynamic content to personalize the emails based on dietary preference. We made sure that the content was streamlined, had a clean design with white space, clear CTAs, and pulled design assets from the site to generate the best possible CTR. Week 3 (attached) has been our best performing email, with a 37% open rate, 6.8% CTR and 20% Click to open rate.

CategorizedHealth and Wellness / MedicalFood

How does this look across email clients?

Here鈥檚 how Slimming World's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.


How accessible is this email?

Looks aren鈥檛 everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user鈥檚 language, the screen reader may not accurately transcribe your message.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

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