Are you ready for Black Friday?
I just wanted to send over an email from our paid subscription service that I'm really proud of. We launched a new series of recipe emails for our paid subscription service to boost engagement on our member site during the mid-week low user time.
We are now on week 4 of the campaign and have been using dynamic content to personalize the emails based on dietary preference. We made sure that the content was streamlined, had a clean design with white space, clear CTAs, and pulled design assets from the site to generate the best possible CTR. Week 3 (attached) has been our best performing email, with a 37% open rate, 6.8% CTR and 20% Click to open rate.
View this campaign across popular email clients. Plus, verify your email is on-brand and error-free with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.