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We wanted to promote the new tea flavors in a fun and unique way. An interactive word search was the perfect way to engage customers with fun(& easy) clues and get them excited about the new product. We deployed this email before the product launch date and partnered with Movable Ink to do a CTA swap so there were actionable CTAs before and after the product was available. According to Google analytics email was the top referral source the day the email was deployed.
Here’s how Chick-fil-A's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.