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This email was built for customer base of ATB Financial (Bank in Alberta, Canada). It was targeted to specific youth audience with the age of 17-19 years.
That is one of the main reason that we went with our brand colors on overall email. We tried to give imageries that youth can relate easily without even mentioning about banking, such as Gaming Controller, Mobile Phone and Burger.
It also maintain the visual hierarchy and balance of the text/headlines on point. It is so hard for Banking industry to go out of the comfort zone and do something like this but at ATB we do things differently and this is one of many example.
Here’s how ATB Financial's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.