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Taking a stand with our Black community. ♥

Taking a stand with our Black community. ♥


A community email from an early childhood development franchise, Kidville, taking a stand with Black families. It's easy to read, gives immediate actionable steps to take, and doesn't attempt to water down what's happening in the United States with flowery language.

It's also sadly one of a few emails I've received of this nature, which given the onslaught of COVID-19 communications, is a shame. This should stand alongside other emails as an example of how even companies who serve a younger audience can and must take a stand.

CategorizedEducation / SchoolInclusion

Broken emails mean lost sales. How does this email look?

View this campaign across popular email clients. Plus, verify your emails on-brand and error-free with a free trial of Litmus.

How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

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