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Testing, testing: your essential guide to A/B testing for e-commerce

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Here's your free guide to the problem-solving superpower that 84% of marketers aren't using - A/B testing!

When we discovered in our recent survey of 200+ marketers that only 16% are using A/B testing to optimize the customer journey we were surprised!

Yes, it has it's challenges, but A/B testing is an essential part of understanding your customer journey and improving it. So in this guide we're taking you through the why, where, when and how of A/B testing for e-commerce.

Inside you'll find:

- The key challenges, and how to overcome them

- Ideas on what to test with real-life examples

-Tips on the pitfalls to look out for and avoid