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Road Scholar


The “Great Outdoors” is waiting for you!

With the help of a third-party tool, we were able to reach our subscribers with dynamic trips within 1-hr, 3-hr, and 5-hr driving distance to each individual. In response to the pandemic, we recognize that air travel may continue to be a risky venture, especially for an older demographic. This email aims to promote ways they can explore and travel the great outdoors with Road Scholar without having to board a plane when they are ready to resume travel!

Broken emails mean lost sales. How does this email look?

View this campaign across popular email clients. Plus, verify your email is on-brand and error-free with a free trial of Litmus.

How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.